National Centre for Writing

The Click

2018, UK

Bold and fine, positive and negative, the pictographic and the typographic are woven together by The Click. While the pencil and pen are common and recurring motifs in the design for the literary and arts worlds there remains a powerful immediacy and inclusivity to these that invites all, and is well-suited to a literature development agency based in Norwich (the bold N gains further meaning here). There are, of course, other logos that will seem similar, however, few that find such a natural synergy between image and letter, form and meaning, and fewer still that have emerged from the constraints of a client brief.