Studio Marvil

2017, Czech Republic

The influence of the National Rail logo, 1964, by Design Research Unit continues to be felt in contemporary transport identities. Its parallel lines and arrows, a simple integration of tracks and directional motifs can also be seen in the Dutch Railways logo from 1968 by Gert Dumbar, the Swiss Federal Railways logo from 1972 by Hans Hartmann and Lippincot & Margulies work in the 70s for AmTrack. At this point, drawing on rails would perhaps feel a touch trite, yet, Studio Marvil infuse this with the unique Czech grapheme Ž. The haček above the Z forms a third rail and the diagonal stroke of the Ž evoking that of a railway switch, giving it a uniquely national twist.