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Royal Water Treatment by Aaron Johnson, Stewart Design, 2020
A playfully literal assembly of two universal motifs, a crown and three water droplets, reduced to their most elemental yet associative forms. Powerful and immediate in shape, resolved in the synergistic intersection of two quite different references, drawn by Aaron Johnson with a good sense for form and space....
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ArtRabbit by Bond, 2016
Bond’s work for global contemporary art platform ArtRabbit is a simple and pleasing visual trick grounded in the concept of “turning art on its head”. The idea effortlessly works out and brings a well-intentioned conviviality to the restrained but bold characters of Futura. See more here....
Swee Kombucha by Bedow
Although its recent rise to popularity has been rapid, running a quick search on ‘kombucha’ reveals that until the 21st century it had seen little category growth since its creation, more than 2000 years ago. For the uninitiated, kombucha is a fermented, non-alcoholic sweetened tea containing vitamins, amino acids and nutrients. This mix of familiarity (as a tea), its sweetness...
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Focus Lab by Focus Lab, 2021
Generating a simple and impressionistic form is tough, a lot has been done before, however, here Focus Lab derives something distinct from ideas related to their name and design. By simply changing line weights incrementally, developing a clockwise directional quality and by having lines convergence at, or developing out from a central point creates the impression of progress and process or...
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Conflict by Boy Bastiaens, 2005
Two smart aspects to this that make it distinctive, the first is the visual dichotomy of a castle weightlessly floating in a cloud and the use of contrasting shape and positive and negative space to resolve these into a coherent whole. Name and form sets a somewhat ominous tone, embracing a heraldic device as a logo of endurance but realised...
Marc Jacobs by Triboro
Fashion designer Marc Jacobs heads his own eponymous fashion brand, as well as diffusion lines The Marc Jacobs and Heaven by Marc Jacobs. He was also creative director at Louis Vuitton from 1997 to 2014, where he created the company’s first ready-to-wear clothing line. In his own words, Jacobs’ work is ‘a little preppy, a little grungy, a little couture’, and this...
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SŽDC by Studio Marvil, 2017
The influence of the National Rail logo, 1964, by Design Research Unit continues to be felt in contemporary transport identities. Its parallel lines and arrows, a simple integration of tracks and directional motifs can also be seen in the Dutch Railways logo from 1968 by Gert Dumbar, the Swiss Federal Railways logo from 1972 by Hans Hartmann and Lippincot &...
Yes You Can by Marx Design
Yes You Can is a non-alcoholic ready-to-drink range developed by former Olympic athlete Tyler Martin. It exists in the growing direct-to-consumer space alongside more traditional channels of distribution that includes major liquor retailers across Australia. Yes You Can launched with three products aimed at a young ‘social “seltzer” crowd’ looking for healthy and sophisticated alternatives to other ready-to-drink products. Helping...
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ArtBird by Mission Design, 2022
ArtBird intends to make art accessible to people of all personalities and inspire them to create homes as unique as they are. Creative freedom, a friendly invitational personality and a contemporary digital platform converge and are expressed through the form of an abstract bird logo by Mission Design. Its right angle neatly ties in with the art frame as a...
The Art Gallery of New South Wales by Mucho
The Art Gallery of New South Wales, founded in 1872 as the New South Wales Academy of Art, suffered from a fragmented brand architecture. Addressing this through a rationalised and simplified system, and reinforcing the master brand across all Gallery collateral became a central part of developing of a new brand identity which would support a repositioning strategy that moved...
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National Centre for Writing by The Click, 2018
Bold and fine, positive and negative, the pictographic and the typographic are woven together by The Click. While the pencil and pen are common and recurring motifs in the design for the literary and arts worlds there remains a powerful immediacy and inclusivity to these that invites all, and is well-suited to a literature development agency based in Norwich (the...
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The Drum by NB Studio, 2018
NB Studio employs a striking balance of positive and negative space, and the use of illusory contours to effectively brings to the mind a drum rendered with the most elementary of shapes and managing to derive distinction and immediacy with the minimum of means....