BP&O

Focus Lab

Focus Lab

2021, USA, Design

Generating a simple and impressionistic form is tough, a lot has been done before, however, here Focus Lab derives something distinct from ideas related to their name and design. By simply changing line weights incrementally, developing a clockwise directional quality and by having lines convergence at, or developing out from a central point creates the impression of progress and process or a laser-like laboratory focus are alluded to.