Design and print go hand in hand, so it’s no surprise that there’s a fantastic history of modernist logos for printers. Halftone and rollers are not uncommon but realised with varying degree of success. The latter has been rendered front on and in perspective, and there’s been numerous ways to visual the movement of paper through these. There’s also a...
Compounding. An enduring form-making technique. There are plenty of these types of logos to be found throughout the mid-century, some comfortable in their synergy, others crude and unresolved. This technique continues today as a viable route to uniqueness, but the challenge remains the same, how to find an elegant intersection of two unrelated forms? Positive and negative has almost become...
This logo was part of Daniel Juncadella’s new personal brand identity as he became an official Mercedes driver for the DTM and test driver for The F1 Mercedes team. Part monogram, part racetrack, the visual language of racing and speed is beautifully infused into the “dj” letterforms through inline and arrow. Read the brand identity review here....
A dynamically charged interpretation of a universal musical motif becomes a distinctive shorthand for Musikförläggarna — The Swedish Music Publishers’ Association. An “M”, a note and flash converge into a beautifully resolved single form, drawing uniqueness and immediacy from the common....
A lovely intersection of letterform and symbol, existing somewhere between an “S”, ski slope and a figure with ski poles. The final touch, a black diamond (an indicator of the steepest ski run in the area and one that may have more hazards) is a lovely reference within the context of protective ski equipment....
Right-offset concentric circles set with a frame initially present as a “C” but also plays with depth, appearing as a tunnel to be drawn into or expanding forward like a camera lens. Both great gestures as they relate to visual production. However, for those inclined to seek deeper meaning, the colour separations created by the “chromoscope”, an optical instrument, and...
In the join between the sheds, the sheds that make up the museum, a cocktail glass emerges and a symbol forms, connecting museum with its theme of spirits and creating a playful form and structure in which to design around. See more here....
Freedom and curiosity, and Victor Hasselblad’s love of bird photography is brought to life as a dynamic logo representative of the Hasselblad Foundation, and connect all that they do to promote research in the field of photography and natural sciences. This intersection–of photography and natural science–is beautifully realised by Bankerwessel. The logo exists somewhere between the naturalist and abstract. There...
Viewed one way, an E and an arrow, and the other the universal motif of a house. The immediacy of the form language evokes that of the mid-century modernist, as does the simplicity and boldness of its realisation. I’m sure others of similar ilk could be found, but this is the one that came immediately to mind when thinking of...
The personal and everyday experiences of people in Helsinki are brought vividly to life throughout an “emotionally charged” collection of objects and photographs. This invitation to discover intimate city life is beautifully realised as a symbol, placing a heart at the centre of an H. Read more about this project here....
Previously, The Netherlands’ status as a forward-thinking nation of entrepreneurs and innovators was poorly reflected by an impressionistic, hand-painted ‘Holland’ and tulip. Today, a well-known trinity; orange, a tulip, and an acronym, quintessentially Dutch and effortlessly woven together, generates a distinctive, immediate and internationally recognisable image....
A subtle but suitable update to the distinctive Trip Advisor owl. A new bold and consistent single line weight, an improved approach to the eyes and a single colour approach increase usability and impact whilst maintaining a clear continuity and maintaining visual equity. Other details, for the discerning eye, include a new co-ordinated relationship between ears and beak, created from...