Nu-clear your skin
Juana is a Dubai-based company creating CBD-based “bioactive” skincare, founded by Yann Moujawaz Martini, a French-born entrepreneur with Syrian roots and a background in brand strategy or – as he himself put it in an interview – “a decade designing multibillion-dollar wellness and medical tourism mega-projects for governments and Fortune 500s”, after which, he says, he “flipped the script” and...
Logo
Dataforeningen by Bielke&Yang, 2026
In an increasingly crowded technological landscape, Dataforeningen (Norwegian: The Data Association) needed a logo and visual identity that would give it a stronger sense of recognition and belonging. As Norway’s only independent meeting place for technology enthusiasts the new logo, designed by Bielke & Yang, acts as an anchor for a broad and varied community. Its form balances the abstract...
BP&O Voices
Packaging:
Top Drawer
Packaging expert Lisa Cain looks at Tatil’s work with Carrefour’s own brand Home....
Off-kilter and elevated
St Paul’s Cathedral is undoubtedly one of the most iconic, recognisable landmarks of London’s skyline: its vast dome, all beautiful copper-tarnished turquoise, resplendent with dazzlingly golden pineapples (one of its architect Sir Christopher Wren’s favourite accoutrements, and back in the 17th century a distinct status symbol representing all that was bountiful and exotic). Until 1963, St Paul’s was the tallest...
Gaptooth Soda by Saint Urbain
One person’s imperfection is another’s luck– especially, it turns out, when it comes to teeth. The front-tooth-gap, as exemplified and celebrated by the likes of Madonna (and, it turns out, Chaucer’s famously, unabashedly lustful “gap-toothed” Wife of Bath) is known in more scientific or medical terms as a ‘diastema’. Many see this aesthetic dental quirk as attractive; others not so...
Logo
Huckberry by This Studio, 2026
Huckberry describes itself as a curator of the world’s coolest men’s clothing, footwear, gear and gifts. It’s focus on high quality rugged brands has been previously expressed by a spruce tree in various stages of abstraction. This fresh iteration, by This Design, pushes this further, evolving it into something between a tree and pine cone. Beautifully balanced and distinctive, this...
BP&O Voices
Packaging:
Properly Cultivated
Packaging expert Lisa Cain looks at Multiverse’s work with Italian rice brand Hera Nei Campi....
Fizzing with expression
It’s always a joy when a project manages to do something that feels new, bold, refreshing and resolutely contemporary; all the while wearing its influences absolutely front and centre on its sleeve. Treblasé is one such project, thanks to this superb brand design by Oslo-based multi-disciplinary design studio Olssøn Barbieri (Pursue Hard Seltzer, Stereoscope, Chelan Beauty). Riding on the high...
Cute, curious and cuddly
Fitness and health tracking apps are not generally known for their sense of fun. The likes of MyFitnessPal, while great in terms of functionality, for the most part, keep the design stuff resolutely serious, no-nonsense, and perfunctory. Meanwhile the likes of Strava elicit joy through very few things, the main one being when people decide to run in a shape...
Like, so retro, but so the future
There’s really so little not to love about this branding for Sooki – in fact, I’d go as far as saying there’s nothing not to love. It’s purely, and simply, gorgeous; every goddam inch of it. Kudos, then, to The Collected Works, the New York City- and New Orleans-based independent design studio behind the identity design created to bring Sooki...
BP&O Voices
Packaging:
Lazy Food, Big Energy
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Logo
Conceivable by Firmalt, 2026
Conceivable is an AI-driven, fertility-focused and personalised supplements business, quite a mouthful. Firmalt worked with Conceivable to reposition fertility from a guessing game into a knowing experience. The logo, a ‘C’ shaped around the moment of fertilisation, captures the spark of life within its counter-space. The forward slant lends it a sense of rapidity, and the rounded points softens it...