Huckberry describes itself as a curator of the world’s coolest men’s clothing, footwear, gear and gifts. It’s focus on high quality rugged brands has been previously expressed by a spruce tree in various stages of abstraction. This fresh iteration, by This Design, pushes this further, evolving it into something between a tree and pine cone. Beautifully balanced and distinctive, this one reduces down far better and feels just generally more considered and resolved, carrying things forward whilst maintaining a thematic continuity of growth, endurance, renewal, and evolution.