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Gold—Smidt Assembly by Re-Public, Denmark

Opinion by Richard Baird.

Brand identity, print and signage by Copenhagen design studio Republic for pop-up art gallery Gold—Smidt Assembly

Gold—Smidt Assembly is a Copenhagen-based pop-up art gallery that exhibits contemporary fine art across the globe, and offers a consultation service, collaborating with professional artists to curate sculptural pieces for commercial, public and residential spaces. Danish design studio Re-public worked with the gallery to develop a visual identity that would link a variety of assets that included signage, print communication and website, and accommodate and support changing artistic themes.

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Sentralen by Metric Design, Norway

Opinion by Josh Nychuk.

Brand identity for Oslo-based cultural centre and co-working space Sentralen by Metric Design, Norway

The former building of Norway’s first savings bank, which began as a social initiative to serve the working class people of Oslo, now houses Sentralen, a mixed-use cultural centre. Sentralen continues in the traditions of the bank, functioning as a hub for innovators concerned with and looking to address present day societal issues.

The centre houses over 350 tenants working in cultural production, while also accommodating business needs through small meeting spaces and venues for conferences. It also intends to bring the neighbourhood to life with activities throughout the week in one of its six performing arts venues, a classic cocktail bar and restaurant with a menu of contemporary Norwegian dishes.

Scandinavian studio Metric Design was responsible for the visual identity design of Sentralen (main entity), Sentralen UNG (youth) and Sentralen Restaurant (plus bar & cafeteria), as was well as way-finding program and website which connects guests with all there is to experience at the centre. While a comprehensive project, this article focuses on visual identity and way-finding components, and was kindly written by New York-based Canadian freelance designer, writer and educator Josh Nychuk.

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APartMENT by UMA, Japan

Opinion by Richard Baird.

Wordmark, signage and facade by UMA for property development APartMENT in the new creative hub of Osaka's Kitakagaya area

APartMENT is a residential property development in Kitakagaya, a former industrial area of Osaka, Japan. It is part of the Kitakagaya Creative Village Project, an initiative to turn an area, left unused since 1988 following the withdrawal of Namura Shipbuilding Co., into a creative hub. With recent investment many of the warehouses and sprawling factory buildings have been turned into creative spaces and facilities to attract artists, architects and arts organizations.

Working in collaboration with 8 artists, APartMENT is an effort to renovate worker’s housing of Kitakagaya’s industrial past for these new creative inhabitants. This development goes beyond architecture, also encompassing contemporary art, product design and lighting, new technology, interior design and landscaping. APartMENT is made up of three floors, has 18 apartments and a “tool box project” / workshop that allows residents to “edit” their space. It also features a brand identity by local studio UMA. This included naming, wordmark, signage and facade design.

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