Hages by The Studio
Posted: Filed under: Logo Reviews, Retail, Technology | Tags: Binding, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding News, Branding Reviews, Design Blog, Design News, Design Opinion, Design Reviews, Designed in London, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Stitch Detail, Technology Logos, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Wordmark Design Comments Off on Hages by The StudioOpinion by Richard Baird
Hages began selling shortwave radios in Stockholm during the 1940s and is one of the oldest of its kind in Sweden. While the retailing of electronic goods has changed dramatically, sold increasingly online and on price by large chains, Hages has remained true to an independent spirit and established and developed a solid reputation.
To coincide with the opening of their second store, Stockholm based The Studio worked with Hages to develop a new graphic identity, moving it from Hages TV & Video to Hage, creating a modern and reductive visual expression and reinforcing this through repetition across signage, stationery, business cards, t-shirts and bags.
Holvi by Werklig, Finland
Posted: Filed under: Business, Banking, Law and Finance, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monospaced Typography, New Logo, Sans-serif Typography, Technology Logos, Tote Bag Design, Typography Comments Off on Holvi by Werklig, FinlandOpinion by Richard Baird.
Holvi is a digital bank account created for entrepreneurs and micro-businesses with the intention of making banking, paperless bookkeeping and invoicing simpler and more efficient. Holvi is positioned as more than just a digital bank account, and comes with a plethora of integrated features. These include the seamless syncing of information between different systems, sending invoices in a few clicks, a way to set up online sales, and save and record receipts.
Scandinavian design studio Werklig helped Holvi to develop its strategy and graphic identity as it continues its expansion further into Europe. Working with key personnel, the studio identified and refined Holvi’s values, defined brand tonality, fine-tuned competitive advantages and clarified market positioning.
Holvi is personal and professional, a cheerful and reliable utility. This is expressed by its new graphic identity. Using simple form language, a soft and modern colour palette and Cartographe Sans, Werklig finds a smart intersection between the mechanical and the playful. This links a variety of printed assets such as business cards, stationery, merchandise and tote bags, and digital experiences that included website and mobile app.
Loupedeck by Bond, Finland
Posted: Filed under: Fonts in Use, Logo Reviews, Photography, Technology | Tags: Black Paper, Blind Emboss, Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bond, Emboss Detail, Finnish Design, Foil Blocking, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Monolinear Typography, New Logo, Print Finishing, Sans-serif Typography, Silver Block Foil, Technology Logos, Technology Packaging, The Best Custom Logotypes, The Very Best Brand Identities of 2017, Tote Bag Design, Typography, Uncoated Papers & Cards Comments Off on Loupedeck by Bond, FinlandOpinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.
