Opinion by Richard Baird
Hages began selling shortwave radios in Stockholm during the 1940s and is one of the oldest of its kind in Sweden. While the retailing of electronic goods has changed dramatically, sold increasingly online and on price by large chains, Hages has remained true to an independent spirit and established and developed a solid reputation.
To coincide with the opening of their second store, Stockholm based The Studio worked with Hages to develop a new graphic identity, moving it from Hages TV & Video to Hage, creating a modern and reductive visual expression and reinforcing this through repetition across signage, stationery, business cards, t-shirts and bags.
Opinion by Richard Baird.
Holvi is a digital bank account created for entrepreneurs and micro-businesses with the intention of making banking, paperless bookkeeping and invoicing simpler and more efficient. Holvi is positioned as more than just a digital bank account, and comes with a plethora of integrated features. These include the seamless syncing of information between different systems, sending invoices in a few clicks, a way to set up online sales, and save and record receipts.
Scandinavian design studio Werklig helped Holvi to develop its strategy and graphic identity as it continues its expansion further into Europe. Working with key personnel, the studio identified and refined Holvi’s values, defined brand tonality, fine-tuned competitive advantages and clarified market positioning.
Holvi is personal and professional, a cheerful and reliable utility. This is expressed by its new graphic identity. Using simple form language, a soft and modern colour palette and Cartographe Sans, Werklig finds a smart intersection between the mechanical and the playful. This links a variety of printed assets such as business cards, stationery, merchandise and tote bags, and digital experiences that included website and mobile app.
Opinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.