BPO


Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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Karla Black + Kishio Suga: A New Order by O Street, UK

Opinion by Richard Baird.

Visual identity and invitation for the exhibition Karla Black + Kishio Suga: A New Order at the Scottish National Gallery of Modern Art designed by O Street, UK

A New Order is an exhibition of the work of Karla Black and Kishio Suga taking place at Modern One of the Scottish National Gallery of Modern Art between 22nd October and 19th February. The artists, unaware of each other’s work prior to the conception of the exhibition, working on opposite sides of the world, are described as being united in their use of everyday materials to create sculptural work that responds to specific spaces. This commonality informed the visual identity of the exhibition designed by Glasgow based O Street and ties together wordmark, invitations, bannerssignage and posters.

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Allsorts Black & White Edition by Bond, Finland

Opinion by Richard Baird.

Packaging for liquorice brand Allsorts Black & White by Bond

Bond continue to work with Scandinavian confectionery brand Cloetta, owner of liquorish brand Allsorts, on the packaging for their Allsorts Black & White edition. The packaging for Allsorts’ originals range looked to bring the distinctive shapes and colours of the liquorice to the forefront using geometric forms and bright colour, enhanced by the black background of a simple card box. It was an approach rightly described by Bond as being bold and playful.

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