Water masquerading as an edgelord-baiting energy drink (Blackletter fonts, skulls, and a name straight out of the heavy rock canon); running shoes aping a chesty cough remedy; olive oil bottles that owe more to the science lab than the Mediterranean. Packaging at the moment, it seems, is frequently playing fancy dress. That’s no bad thing, of course: brands borrowing aesthetics...
Train related rebrands are often some of the most divisive when it comes to the design community Twittering classes. That’s perhaps unsurprising when you consider the ubiquity of Standards Manual books on design studio coffee tables – and the fact that they’re among the rare graphics projects that get broadsheet attention (for better or worse, as the swathes of National...
Global strategy, branding, packaging, and graphic design studio Mucho created this colourful new identity for coffee tech startup BrewBird, working with Scottish artist Craig Black. Mucho was appointed to create a new brand identity and ‘memorable’ packaging system to help BrewBird communicate its story around uniting cutting-edge tech, taste, and ‘the artisanal craft of coffee roasters’. According to Mucho, drip...
2022 was, let’s say, an interesting year for Forskningsrådet (The Norwegian Research Council). The public institution, which provides public funding for research and innovation across a wide range of fields, usually operates without controversy or intense public scrutiny. This changed in September 2021 when Norway held its national elections and got itself a change of government. And along with that,...
There’s nothing more human than food says Nyati Gupta, CEO and Co-founder Fork & Good. However, the first place people in more temperate regions will feel the effect of climate change will be on their plate. ‘To be able to eat your favourite dishes without the environmental impact, that would be the dream’. Although vegetarianism and veganism have made it to...
Straight up, I’ll admit that I struggle to resist a condensed sans typeface set in uppercase. I’ll also confess that I’ve spent the last hour (no lie), trying to identify this one… Helvetica? Hell no. Railroad Gothic? The wrong track. Söhne? Sö not. Must be Knockout? Another blow. For Druk’s sake is it Druk? Well, whatever it is, it’s neatly...