Tone of voice
Precise by Design Bridge
Mortgages aren’t exactly the most sexy or fun concepts, nor are the companies that offer them. Likewise, the sector isn’t exactly known for a bold or forward thinking approach to brand design. But it’s often the more traditionally dull-leaning brands or companies that make for the most creative – not to mention difficult – branding projects. Perhaps that’s part of...
Sendwave by DesignStudio
The concepts of ‘money transfer’ and ‘community’ don’t immediately seem to go hand in hand: the former feels cold, slightly dry, potentially confusing and rather literally transactional; the latter is all cuddly and feelings and people-y. But uniting these two seemingly disparate worlds is exactly what DesignStudio did recently in its rebranding of Sendwave, a digital platform offering money transfers...
The Dinner Ladies by Universal Favourite
‘Dinner ladies’ doesn’t have the most glamorous connotations in England – depending on your experience at school, it likely conjures up memories of scoops of greying, tepid mash-adjacent slop unceremoniously plopped onto a plate; something to do with turkey dinosaurs; a troop of formidable but visibly jaded people responsible for making every school smell like on-the-turn cottage pie from around...
Pamipe by Omni Design
In recent years we’ve seen some radical shifts to the ever-booming pet care sector. That’s thanks in no small part to the Covid 19 lockdowns that saw many of us seeking solace and company in domestic animals, taking advantage of the WFH policies that, once upon a time, felt endless and unwavering. Another catalyst, perhaps, is that in an increasingly...
Barnardo’s by The Clearing
Barnardo’s is the UK’s largest children’s charity, and it undoubtedly does much good in the world. However, its history up to this point is also littered with uncomfortable controversies. Certainly, the most outlandish transgressions are concentrated in the late-19th and early-20th centuries. Founder Thomas John Barnardo was taken to court 88 times for kidnapping children (or ‘philanthropic abductions’, as old...
Qasa by Bold
Now that the likes of ed-tech (education technology) and fin-tech (financial technology) have become a natural part of everyday parlance, it was surely only a matter of time before prop-tech (property technology) entered the equation, too. Proptech largely refers to platforms and services that use tech to help people buy, sell, research, market, and manage a property – ranging from...
De-Extinction by Koto
Koto’s new work is undoubtedly gorgeous – after all, what’s not to love about a suite of very cute dinosaurs? Especially when they’re rendered in a charming faux naif sort of style, and the whole colour palette is based around Barney & Friends purpley pink and the effervescently Gen Z-baiting neon of ‘terminal green’. The project in question is Koto’s...
Phil’s Finest by Gander
It’s a moot point now that the last few years have seen an explosion in all things vegan and ‘plant-based’ (a term arguably used lightly, when you consider the ingredients in many no-meat, no-dairy, no-animal product alternatives). There’s vegan cheese that actually tastes nice, there’s mushroom and hemp ‘magic mince’, even vegan tuna. I’m writing this while eating a vegan...
Paws Off! by Seachange
Anyone who’s ever had a dog, or just interacted with one, has likely spotted that over and above pretty much anything, food is the centre of their universe. Unfortunately for us, though, it’s not just dog-safe food that they’ll do whatever it takes to get their paws on: human food, it seems, often has the most appeal. But just as...
Marshmallow by Ragged Edge
A marshmallow is sweet, soft, pliable. Yet they are also resilient and surprisingly strong – who among us hasn’t enjoyed watching them perform surprisingly well under a hydraulic press compared to substances that much more obviously scream ‘structural integrity’? Perhaps this soft-yet-strong dynamic is why the name works for an insurance company. Or perhaps, more simply, the name works because...
Frydate by Skinn
Beyond its eye-wateringly strong beers, decadent chocolates, and waffles; Belgium is famous for serving up one beloved belt-buster that’s easy to eat, and deceptively hard to get right: chips. A new Belgian homemade burger and snacks offer, Frydate, positions itself far beyond a humble chippie and into the realm of ‘Belgian frymanship’-led ‘friterie concept’. To help it achieve its ‘insatiable...
Departed Spirits by Marx Design
Maybe it’s been ‘silly season’ summer; maybe there’s a lack of risk-taking/imagination/budget; maybe I’m just jaded, but it’s felt as though recent months haven’t exactly seen a wealth of particularly exciting branding and packaging projects. That’s not to say there hasn’t been a steady stream of good work, but I’ve personally not felt hugely ‘wowed’: there’s been work that’s strong,...