Assembly by Ragged Edge
Posted: August 6, 2018 Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Copy Opinion by Seth Rowden, Custom Typefaces & Logotypes, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Designed by Ragged Edge, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, Snerif, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Assembly by Ragged EdgeOpinion by Richard Baird & Seth Rowden
Assembly is a new hotel from Criterion Capital located on London’s Charing Cross Road. It throws out expensive amenities to instead focus on delivering fun yet sophisticated rooms in a central location. These rooms are aimed at experience-hungry young travellers and competitively priced with interiors inspired by London fashion icons and furnished with best in class beds, showers, sound-proofing and wi-fi.
Brand strategy, developed by Ragged Edge, positions Assembly as the antithesis of the stay in and cosy offering of other hotels. “Get Up And Go” delivers this in a concise and impassioned manner. This is supported by emotive and enthusiastic copywriting and a graphic identity of typographical juxtaposition and imagery that focuses on access to an exciting and diverse urban experience rather than an interior indulgence. This connects posters, interior and exterior signage, social media imagery, tote bags, key cards and packaging.
Osofor by Paul Belford Ltd.
Posted: July 19, 2018 Filed under: Fashion, Logo Reviews | Tags: Blind Emboss, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Paul Belford Ltd, Edge Painted Detail, Graphic Design, Graphic Design Blog, Jewellery Logos, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Retail Logos, Sans-serif Typography, Stationery Design, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Osofor by Paul Belford Ltd.Opinion by Richard Baird.
Osofor will be a digital-first and lab-grown diamond jewellery business able to create stones of any shape and cut. It will offer a modern and sustainable luxury brand to those who desire the material qualities of diamonds without the environmental and sociological impact. Osofor intends to distinguish itself further by fusing enduring aesthetic desirability and artisanal practice with experimental materials, unexpected production processes, a highly-personalised service and a “beautifully-designed immersive online experience”.
The business is currently at the stage of product development; working with scientists, material technologists and inventors to develop a carefully-crafted launch collection. Paul Belford Ltd. was commissioned by Osofor to develop its graphic identity. This is characterised by a variety of cut stone-like symbols, faceted stationery and an animated visual gesture online that refracts the white light of an uppercase sans-serif logotype. This links website splash page, business cards, letterhead and packaging.
Maison De Greef 1848 by Base Design
Posted: July 13, 2018 Filed under: Fashion, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Graphic Design, Graphic Design Blog, Jewellery Logos, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Retail Logos, Sans-serif Typography, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Maison De Greef 1848 by Base DesignOpinion by Richard Baird.
Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.
The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.
