BPO


Napier Street by Studio Hi Ho

Opinion by Richard Baird

Campaign identity and brochure design by Studio Hi Ho for Mileu property development Napier in Fitzroy, Melbourne Australia

231 Napier Street is an eleven apartment building, now sold out, created by property developer Milieu, set with the culturally rich part of Fitzroy, Melbourne. It is their first collaboration with architect Edition Office—an innovative practice with a strong conceptual focus—and part of the developer’s ongoing enquiry into and interrogation of the dialogue between architecture and place. This interrogation forms the basis of 213 Napier Street’s brochure, designed by Studio Hi Ho; two books bound together, placed side-by-side delivering a juxtapositional concept of architectural structure and neighbourhood context expressed through the interplay of photography, text, surface and materiality.

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Ascari by Blok Design

Opinion by Richard Baird

Logotype, menus, signage and package design by Blok for Italian resteruant Ascari

Ascari is an Italian restaurant which two locations, one on Queens Street East and another newly opened establishment on King St West. Toronto, Canada. It is named after the proprietor’s hero, Formula 1 legend, Alberto Ascari, (who was also known for his love of food). To reflect both the passion for good simple food and racing, design studio Blok developed an identity that brings together the visual cues and photography of 1950’s motor sport with a modern use of colour–the striking blue of Alberto Ascari’s helmet–and the outlines and solid fill logotype. These link coasters, business cards, signage and menus.

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