Ascari by Blok Design
Posted: October 15, 2019 Filed under: Cafes, Bars and Restaurants, Food and Drink, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Canadian Design, Coaster Design & Beer Mats, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blok, Graphic Design, Graphic Design Blog, Leather Menu Cover, Logo Design & Branding Blog, Logotypes, Material Thinking, Restaurant & Cafe Menu Designs, Spot Colours, The Very Best Brand Identities of 2019, The Very Best of 2019, Uncoated Papers & Cards, Visual Identity Design Blog, Window Decals Comments Off on Ascari by Blok DesignOpinion by Richard Baird
Ascari is an Italian restaurant which two locations, one on Queens Street East and another newly opened establishment on King St West. Toronto, Canada. It is named after the proprietor’s hero, Formula 1 legend, Alberto Ascari, (who was also known for his love of food). To reflect both the passion for good simple food and racing, design studio Blok developed an identity that brings together the visual cues and photography of 1950’s motor sport with a modern use of colour–the striking blue of Alberto Ascari’s helmet–and the outlines and solid fill logotype. These link coasters, business cards, signage and menus.
CareerTrackers Awards by Garbett
Posted: June 26, 2019 Filed under: Education, Graphic Design Reviews | Tags: Annual Report, Award Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Colour in Use: White, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Garbett, Designed in Sydney, Form Language, From Australia, Graphic Design, Graphic Design Blog, Kraft Paper, The Very Best Brand Identities of 2019, Tote Bag Design, Trophy Design, Uncoated Papers & Cards Comments Off on CareerTrackers Awards by GarbettOpinion by Richard Baird
CareerTrackers is an Australian charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program that has been tackling disadvantage for over 45 years. This model sees students intern with sponsoring companies with the intention of converting them into full-time employees following the completion of their university degree.
Sydney-based studio Garbett worked with CareerTrackers to develop a graphic identity for its 2017 Annual Report and Gala Awards evening which included banners, information cards, trophies and tote bags, and then went on to develop this for the following year. These are linked by a modern take on Indigenous art in form, colour and materiality. Where the 2017 Awards program played with multiple colours, 2018 saw the introduction of a more paired-down mix of black, white and red ink.
andSons Chocolatiers by Base Design
Posted: June 24, 2019 Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews, The Best of BP&O | Tags: Best Packaging Designs, Blue Block Foil, Branding & Packaging of 2019, Chocolate Packaging, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Base, Foil Blocking, Fonts in Use: Domaine, From New Zealand, Graphic Design, Graphic Design Blog, Green Block Foil, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Modern Luxury, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Red Block Foil, Structural Package Design, The Very Best of 2019, Type Foundry: Colophon, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on andSons Chocolatiers by Base DesignOpinion by Richard Baird.
andSons is a second generation chocolatier and retailer run by Marc and Phil Covitz, two brothers who learned everything there is to know about fine chocolate from their mother. Seeking to offer something new to the world of artisanal chocolate, driven forward by Top 10 Pastry Chef Kriss Harvey who joins the brothers, andSons thrashes out a liminal space between their traditional European heritage and the contemporary creativity of Los Angeles where they are located. With this positioning in mind andSons commissioned Base Design to create an iconic graphic identity and packaging design that would capture the spirit of innovation founded on tradition that was refined and luxurious whilst also being playful and surprising. These intentions are woven together and expressed by way of a simple but elegant logotype, bold colourful forms set against white space, and using colourful foils in conjunction with interchangeable sleeves.
