Helsinki by Werklig
Posted: April 19, 2018 Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Finnish Design, Form Language, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Place Branding, Sans-serif Typography, The Best Business Cards of 2018, The Best Custom Logotypes, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on Helsinki by WerkligOpinion by Richard Baird
In August 2017 Scandinavian design studio Werklig was commissioned to develop the graphic identity for the Finnish city of Helsinki, a capital with an urban region of roughly 1.4 million inhabitants and 751,000 jobs. The challenge was to resolve a disparate and fragmented visual system that represented a broad range of public services, departments and development projects that were helping and informing a diverse group of people. These included locals, national and international visitors, those looking to make their home in Helsinki or seeking asylum. Although each entity had its own logo, these were often tenuously linked by the city’s coat of arms. This served as the beginnings of a new and integrated identity program.
Holvi by Werklig, Finland
Posted: December 22, 2017 Filed under: Business, Banking, Law and Finance, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monospaced Typography, New Logo, Sans-serif Typography, Technology Logos, Tote Bag Design, Typography Comments Off on Holvi by Werklig, FinlandOpinion by Richard Baird.
Holvi is a digital bank account created for entrepreneurs and micro-businesses with the intention of making banking, paperless bookkeeping and invoicing simpler and more efficient. Holvi is positioned as more than just a digital bank account, and comes with a plethora of integrated features. These include the seamless syncing of information between different systems, sending invoices in a few clicks, a way to set up online sales, and save and record receipts.
Scandinavian design studio Werklig helped Holvi to develop its strategy and graphic identity as it continues its expansion further into Europe. Working with key personnel, the studio identified and refined Holvi’s values, defined brand tonality, fine-tuned competitive advantages and clarified market positioning.
Holvi is personal and professional, a cheerful and reliable utility. This is expressed by its new graphic identity. Using simple form language, a soft and modern colour palette and Cartographe Sans, Werklig finds a smart intersection between the mechanical and the playful. This links a variety of printed assets such as business cards, stationery, merchandise and tote bags, and digital experiences that included website and mobile app.
Suomen Jäätelö by Werklig, Finland
Posted: February 22, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Back of Pack Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Colour in Use: Blue, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Designed in Helsinki, Finnish Design, Fonts in Use: Eksell Display, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logotypes, Marble Patterns, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Retail Logos, Stationery Design, Typography, Uncoated Papers & Cards, Wordmark Design Comments Off on Suomen Jäätelö by Werklig, FinlandOpinion by Richard Baird.
Suomen Jäätelö is a super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finncattle milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish character. This is expressed throughout its packaging design, developed by Helsinki-based Werklig, in its balance of unique structure, use of space and pattern, modern logo and type contrast, in conjunction with a still life approach to art direction.
