Meg’s Tailoring by Studio South, New Zealand
Posted: August 8, 2016 Filed under: Fashion, Graphic Design Reviews, Logo Reviews, Material & Print Specs | Tags: Art Direction, Bag Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, Fedrigoni Papers & Boards, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Responsive Websites, Silkscreen Printed, T-shirt Design, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards, UV Varnish, Website Design, Window Decals Comments Off on Meg’s Tailoring by Studio South, New ZealandOpinion by Richard Baird.
Meg’s is a tailoring service, established by Megan Kenny, that began as a single store on Garfield Street in 1995. Meg’s now has two locations in Auckland, New Zealand, provides a broad range of services; from hems to full garment design, and works on large projects with high-end designers and labels such as Hugo Boss, Prada and Gucci, and on smaller jobs from High Street drop-ins.
Megan Kenny has worked in Sydney and London, has decades of experience in dressmaking, fashion and interior design, and has built a team of tailors, seamstresses, designers and machinists, many of whom she has trained herself. Megan and her team are passionate and respectful and pride themselves on their attention to detail and customer care.
With the intention of better communicating the team’s ongoing ambition to deliver quality work and exceptional service, Megan worked with Auckland-based Studio South to evolve Meg’s brand identity and re-introduce it to the market in a fresh and contemporary way. This was achieved through universal motif and colour palette, the materiality of uncoated papers and glossy finishes, and a modern restraint. Alongside digital presence and art direction, Studio South also provided Meg’s Tailoring with a variety of printed assets, these included branded t-shirts and carrier bags, signage, decals and business cards.
Reel by Richards Partners, New Zealand
Posted: July 18, 2015 Filed under: Film, Fonts in Use, Logo Reviews, Television and Radio | Tags: Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Brochure Design, Business Card Design, Design For Print, Design Opinion, Design Reviews, Designed by Richards Partners, Designed in Auckland, Fonts in Use: GT Cinetype, From New Zealand, Graphic Design, Graphic Design Blog, Icon Design, Letterpress, Letterpress Business Cards, Logo Design & Branding Blog, Poster Design, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Type Foundry: Grilli Type, Typography, Website Design, Window Decals Comments Off on Reel by Richards Partners, New ZealandOpinion by Richard Baird.
Reel, formerly Reel Good, is a digital production company telling memorable stories and crafting digital experiences from its offices in Auckland, New Zealand. It has positioned itself at the intersection between new technologies and established filming techniques, and delivers both creative and distribution services. These include providing direction, production, post-production, animation and music to clients such as New Zealand Air, Casio, Warner Music and Vodafone, amongst others. To coincide with the name change graphic design studio Richards Partners were commissioned by Reel to create a new brand identity treatment, which extended across business cards, posters, brochure and responsive website, that would help move it from start-up to respected production house.
The National Institute of Dramatic Art by Maud, Australia
Posted: April 21, 2015 Filed under: Art and Design, Fonts in Use, Logo Reviews, Theatre | Tags: Black Block Foil, Brand Guidelines, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Yellow, Coloured Paper, Design For Print, Design Opinion, Design Reviews, Designed by Maud, Designed in Surry Hills, Designed in Sydney, Foil Blocking, Fonts in Use: Theinhardt, From Australia, Graphic Design, Graphic Design Blog, Letterhead Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Logos, Sans-serif Logotypes, Spot Colours, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Ticket Design, Type Foundry: Optimo, Typography, Uncoated Papers & Cards, Window Decals Comments Off on The National Institute of Dramatic Art by Maud, AustraliaOpinion by Richard Baird.
The National Institute of Dramatic Art is a national education and training organisation for the performing arts in Australia, and is responsible for developing the talents of some of the country’s biggest stars. With the continued democratisation of performance through digital platforms such as Youtube, and concerns that this had the potential to undermine NIDA’s conservatoire approach, NIDA pursues a technical mastery as a way to preserve a high standard of education.
NIDA looked to design studio Maud to help redesign its visual identity system in a way that help a world-renowned organisation maintain its international presence, prominence and authority within an increasingly accessible field, and broaden its appeal beyond the dramatic arts to include performance skills across a wide range of industries. The project included logotype, signage, prospectus, business cards, brand guidelines and brochure.
