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Skovin designed by Heydays

Catalogue with coloured paper and die cut cover designed by Heydays for Norwegian high-end wood flooring supplier Skovin

 

Skovin is Norwegian, high-end, solid wood floor specialist that combines ancient craftsmanship with modern technologies. By mixing a wood veneer business card and a traditional name drawn from the old word Skøyen, the area in Oslo where the company was founded, with geometric shapes and die cuts, panels of flat colour and sans-serif typography, Skovin’s identity, designed by Heydays, intends to express the company’s fusion of past and present process.

Logotype designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Inspired by floor plans, Heyday’s solution draws out the modular nature of Skovin’s products, the flexibility of their application, traditional materials, contemporary processes and high quality, using a combination of rich photographic detail, material choice, panels of flat bright colour and basic geometric forms.

Forms created by Heydays for Norwegian high-end wood flooring specialist Skovin

These forms are intelligently leveraged as die cut brochure covers across lifestyle shots, headed paper and invoice detail, large store-front signage and picked out using red and white inks and boards. This approach effectively extracts strong aesthetic impact and communicative value from simple shape and is underpinned by an understandable concept that manifests itself in a number of interesting and cohesive ways.

Folder design with die cut detail by Heydays for Norwegian high-end wood flooring specialist Skovin

The use of cut paper, colour and form — a solid reflection of contemporary restraint and functionality, appropriately reinforced by generously spaced sans-serif typography — works very well to emphasise the traditional material detail within the images in print and online. Although the business cards are absent the floor plan concept, their wood veneer surfaces deliver a literal but clear and unfamiliar reflection of product and proposition.

Design: Heydays
Opinion: Richard Baird
Fonts Used: Proxima Nova

Catalogue with coloured paper and die cut cover designed by Heydays for Norwegian high-end wood flooring supplier Skovin

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Print designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Stickers designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Logotype and bag designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Logotype and packaging designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Logotype and headed paper designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Logotype and wood veneer business card designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Logotype and wood veneer business card designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Signage designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Visual identity and website designed by Heydays for Norwegian high-end wood flooring specialist Skovin

Store front sign designed by Heydays for Norwegian high-end wood flooring specialist Skovin

More brand identity work by Heydays:

Logo - Goa Arkitektkontor  Logo - O Architecture  Logo - Filmfaktisk