BPO


Prism by Matchstic, United States

Opinion by Richard Baird.

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Prism is a new thermally fused laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and other solid materials.

Logotype for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Matchstic described their intention as wanting to give Prism an impactful and colourful personality, one that would shift perceptions and would place it in stark contrast to its competition. This is effectively achieved through naming, a bright and diverse colour palette, simple but eye catching imagery and a playful tone of voice.

The logotype is straightforward and current in the choice of typeface, with the slanted I giving it a slightly proprietary quality rooted in the form of laminates. This then plays out as a variety of simple but bold images. While aesthetically compelling these also feel grounded in a clear expression of creativity, variety and modernity.

Tone of voice for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Bands of colour, a personable but functional monolinear sans-serif, simple illustration, stitched detail and clear communication system across products plays with the very current favour for the modernist aesthetic and a touch of craft. Contrast is used to good effect, with flat bright colour, geometric type and horizontal labels drawing out and accentuating natural material colour, vertical organic lines and texture.

Brand identity and sample labels for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Brand character, as expressed through language, leans quite far into the big and very personable, more consumer facing in tone than business to business. Given the context of laminates, it is unexpected, which certainly has value, marking it out as significantly different, and in keeping with the colour palette and further emphasised through the typesetting of the brochure.

Brand identity and tone of voice for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Brand identity and brochure for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Prism’s brand identity looks to challenge perception, and it certainly does that. It asks designers to take another look at laminates, and their creative opportunities alongside, rather than in opposition to, solid and reclaimed materials. It suggests that laminates, much like colour, can be remixed, giving an old and overlooked finish a new contemporary context. Compelling and current colour, naming conventions, type, typesetting and form language all feel rooted in this creative opportunity and communicative intention. More from Matchstic on BP&O.

Design: Matchstic. Opinion: Richard Baird.

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Brand identity and brochure for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Follow BP&O:
Twitter
Feedly
Facebook
Instagram

Brand identity and packaging for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Brand identity and packaging for American laminate brand Prism by Atlanta based graphic design studio Matchstic

What do you think of Matchstic’s brand identity work for Prism? Share your thoughts in the comment section below or get the conversation started on Twitter.

Brand identity and sample labels for American laminate brand Prism by Atlanta based graphic design studio Matchstic

If you liked this then you may also like:

Logo - Hidraulik  Logo Design – EDL  Logo Design – Toronto Carpet Factory