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Superfly by B&B Studio, United Kingdom

Opinion by Richard Baird.

Illustrative packaging by B&B Studio for Firefly and Mr Lyan non-alcoholic cocktail collaboration Superfly

Superfly is a new limited edition non-alcoholic cocktail, and collaboration between celebrated mixologist Ryan Chetiyawardana, aka Mr Lyan, and naturally revitalising UK juice drink brand Firefly. The cocktail blends redcurrents, aronia berries and grapefruit with botanicals that include green coffee, angelica, wormwood, kola nut and cascara. It features a unique packaging design by London-based B&B Studio that wraps Firefly’s distinctive structural design with bespoke botanical illustration. Superfly will be rolled out in April, initially as a Selfridges exclusive and through Mr Lyan cocktail bars, followed by a wider UK release in May.

Illustrative packaging by B&B Studio for Firefly and Mr Lyan non-alcoholic cocktail collaboration Superfly

Confident in the distinctive and recognisable qualities of Firefly’s structural design B&B Studio’s work on Superfly is notable for its full-coverage illustration and the low-prominence of the Firefly logo. It stands out for the quality of its imagine, inspired by botanical books and journals and those that feature across Mr Lyan’s own range. This is given impact through the use of some lovely colour choices and the proportionality and arrangement of flowers and leaves across bottle. Communicatively, it effectively leverages a well-established association with craft, natural quality and botanical discovery, and draws unique character and an element of mystery from this in implementation and the absence of a prominent logo.

Illustrative packaging by B&B Studio for Firefly and Mr Lyan non-alcoholic cocktail collaboration Superfly

Illustration finds a pleasant balance between period authenticity and contemporary polish, has a compositional quality that effectively utilises bottle shape, and features a good use of contrast in the combination of solid colour and fine illustrative flourish. This oversized and uninterrupted coverage of image across bottles is bold and distinctive, feels well-suited to on and off-trade contexts, mixing initial impact with plenty of detail up-close, and intelligent, rather than blunt, in its intersection of two brands. More work by B&B Studio on BP&O.

Design: B&B Studio. Opinion: Richard Baird.

Illustrative packaging by B&B Studio for Firefly and Mr Lyan non-alcoholic cocktail collaboration Superfly

What do you think of B&B Studio’s packaging for Superfly? Share your thoughts in the comment section below or get the conversation started on Twitter.

Illustrative packaging by B&B Studio for Firefly and Mr Lyan non-alcoholic cocktail collaboration Superfly

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  • Tim Burley

    Nice illustration. I can’t see the word ‘Superfly’ anywhere on the product, and I’m not sure the Firefly bottle could be described as especially structurally distinctive, or even (as claimed on B&B’s site), ‘iconic’?

    • Iconic is perhaps a reach, but I reckon there’s a level of justifiable association being utilised here. As for naming, I think it’s more project naming rather than conventional branding, with it being limited edition.

      • Superfly is mentioned back of pack, although “Firefly by My Lyan”, seems to have more prominence, and would seem more effective in its expression of collaboration.

  • God, that animation 😀