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AIGA Design Conference by Mother Design, United States

Opinion by Richard Baird.

Programme and brand identity system by New York based Mother Design for the AIGA Design Conference

The American Institute of Graphic Arts (AIGA) is a professional design organisation with a membership that covers all forms of visual communication, from graphic design, typography and interaction, to branding, animation and environmental design. As well as supporting a community of over 25,000 nationwide members, advancing design as a professional craft, strategic advantage and vital cultural force, AIGA organises biannual events the AIGA Design Conference and GAIN: AIGA Design and Business Conference, which are held alternating years.

In 2016, the AIGA Design Conference became an annual event. This marked, after 100 years as standard bearer for professional ethics and practices, a moment of transition, and the implementation of a new vision to become a hub for “broader creative constituencies”. Taking inspiration from the evolving nature of the organisation, and the unexpected ways that people and ideas come together in one place, Mother Design develop a visual identity for this new period of AIGA Design Conferences, the first of which took place in Las Vegas between 17 – 19 October 2016.

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Run Mfg by Perky Bros, United States

Opinion by Richard Baird.

Logo and business cards by Perky Bros for Chicago-based independent race design and production company Run Mfg

Run Mfg is an independent race design and production company, creating unique running events with a high-level of detail and creativity, founded by husband and wife team Nathan Barnhart and Elaine Lau working from their studio in Chicago. Nathan and Elaine commissioned graphic design studio Perky Bros to develop a brand identity that would link a variety of printed collateral, which included business cards and race plans, with digital experience. Brand identity is characterised by a series of paths, an electric blue and white colour palette, and a sense of motion.

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Bespoke by DIA, United States

Opinion by Richard Baird.

Brand identity, custom typeface and business cards by New York based DIA for boutique retouching business Bespoke

Bespoke is a New York-based boutique digital retouching company working within the fashion industry and moving into its tenth year of business. With a desire to appeal to an increasingly more commercial clientele while not undermining their roots Bespoke commissioned graphic design studio DIA to develop a new brand identity. With a strong favour for contrast; in colour, proportion and type, DIA establish a bold visual expression for Bespoke that, aside from acknowledging past clients and with an eye for future ones, intends to help them stand out from their competitors. This runs across stationery, business cards and tote bags, down the side of portfolio pages, and sitting well at the foot of Bespoke’s new website.

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Lorod by Pentagram’s Natasha Jen, United States

Opinion by Richard Baird.

Brand identity and blind embossed business card by Pentagram for fashion brand Lorod.

Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.

This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.

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