Posted: June 13, 2017 Filed under: Film, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Brochure Design, Copy Opinion by Seth Rowden, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mucho, Designed in San Francisco, Fonts in Use: Avenir, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends - Clever Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Package Design, Modernist Brand Identities, Poster Design, Sans-serif Typography, Ticket Design, Tote Bag Design, Typography
Opinion by Richard Baird & Seth Rowden
Frameline is an American nonprofit arts organisation and the world’s longest running LGBTQ film festival. Frameline continues its mission, since its founding in 1977, to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its visual identity and campaigns for its 40th and 41st LGBTQ film festivals, delivering a system based around a framing device. This links membership cards, stationery and business cards, as well as campaign specific materials such as individual event invitations, posters and tote bags.
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