BPO


Omakase Room by Tatsu by Savvy, United States

Opinion by Richard Baird

Visual identity and scented ceramic gift by Savvy for New York restaurant Omakase Room by Tatsu

Omakase Room by Tatsu is a unique sushi dining experience located on New York’s Christopher Street. The concept is rooted in the centuries-old family traditions of Japanese Executive Chef and host Tatsu Sekiguchi and the celebration of the individual and personal. This can be experienced in the restaurant’s unique and intimate setting, one that seats only eight, and a menu carefully crafted by Tatsu for one evening and for that specific group of eight, based on their mood, curiosities and preferences.

The restaurant features a light interior design of soft bamboo and fabric centred around Japanese minimalist traditions. Materials a few but high quality, the ceiling is low, and the design of the table and layout of chairs lend the restaurant a quiet and earthy material quality with little distraction, and establish an intimacy with the chef, and focuses the mind on the food.

Building on this, design studio Savvy developed a multi-sensory brand identity, with a similar restraint, materiality and discretion. This offers something of its own subtle character but does not detract from the food, while also working in small thoughtful details such as scent and semi-transparent paper that links type with interior. The project included menus, stationery, business cards and a ceramic gift.

Continue reading this article


June’s by Föda, United States

Opinion by Richard Baird

June’s is a cafe and bar located on the corner of South Congress Avenue, Austin, Texas. It offers breakfast, brunch, and grab-and-go pastries and coffee throughout the morning, and has an all day bistro menu that is served late into the evenings. The bistro menu is complemented by a changing wine and bar program managed by Master Sommelier June Rodil. June’s features a light interior design full of natural light, a black and white chequered floor, light bent wood furniture, banquette and bar seating, marble surfaces, white walls, gold details and a vintage Wurlitzer.

Graphic design studio Föda worked with June’s on visual identity. This compliments the interior’s period elements and cheerful ambiance through colour, type and form, and runs across menus, business cards, tableware, website, signage and the track cards of the Wurlitzer.

Continue reading this article


Frameline 41 by Mucho, United States

Opinion by Richard Baird & Seth Rowden

Visual identity, campaign and print by Mucho for San Francisco based LGBT film festival Frameline 41.

Frameline is an American nonprofit arts organisation and the world’s longest running LGBTQ film festival. Frameline continues its mission, since its founding in 1977, to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its visual identity and campaigns for its 40th and 41st LGBTQ film festivals, delivering a system based around a framing device. This links membership cards, stationery and business cards, as well as campaign specific materials such as individual event invitations, posters and tote bags.

Continue reading this article