BPO


The Best of BP&O — July 2017

Selected by Richard Baird.

The Best New Branding and Packaging of July 2017

July’s highlights included Commission Studio’s work for Institute, Francesc Moret Studio’s packaging for The Living Food, and Hey’s custom typeface for literature festival Kosmopolis. There were, however, five projects that stood out, and have made it into BP&O’s Best Of Series. These typically balance a strong singular concept, or an appropriate confluence of ideas, with a compelling stylistic character and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.

Throughout the month BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. New additions include Property and Furniture. Updated projects included Bunch’s work for Galerija Kranjčar.

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Institute by Commission Studio, United Kingdom

Opinion by Richard Baird

Logotype, stationery and website by Commission Studio for New York-based full service creative studio Institute

Institute is a full service creative studio from New York working with clients to connect with people through creative direction, live experiences, concept development, content creation, production and post-production services. Institute’s work is described as being underpinned by thoughtful and meaningful creativity, and although their clients are often high profile, their presence is intentionally modest. London-based Commission Studio worked with Institute to develop a visual identity that would not overshadow their work and express their taste and attitude. This included stationery set, business cards and website, linked by the concept of magnetic strips, a technology that can open doors.

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January Moon by Perky Bros, United States

Opinion by Richard Baird

Branding and packaging for teething jewellery brand January Moon by Perky Bros

January Moon is a range of contemporary teething jewellery from American artist and designer Jenny Luckett, created in response to the birth of her son and in the discovery she could no longer wear her favourite pieces. The range intends to satisfy the stylistic sensitivities of modern mothers while also aiding their child’s development. The range is characterised by a variety of large soft forms of both natural material detail and bold contrasting colour. Drawing on these qualities and inspired by the phases of the moon and Matisse, graphic design studio Perky Bros created a visual identity for January Moon rich in pattern, colour and hand cut shapes. This finds a balance between modern art and craft, and what the studio describe as a child-like wonder, and links a variety of assets that included hang tags, packaging, stationery and business cards.

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