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Qoñi by Leo Burnett, Canada

Opinion by Richard Baird.

Logotype and uncoated and unbleached products tags by Toronto-based Leo Burnett Design for Peruvian handmade knitwear brand Qoñi

Qoñi is a small artisan community in the Peruvian city of Puno creating hand knitted socks, scarves, gloves and shawls from alpaca fleece. With a desire to present itself as a modern fashion brand and with the intention of entering the international market, Qoñi worked with Toronto-based graphic design studio Leo Burnett to develop a new visual identity; from naming to wordmark, brand story to lookbook, and extending to promotional material and retail tags.

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Víspera Coffee by Stockholm Design Lab, Sweden

Opinion by Richard Baird.

Packaging created by Stockholm Design Lab for Víspera Coffee, a range of 100% Arabica beans sourced from the high altitude plantations of Columbia.

Víspera is premium coffee brand that intends to bring together the best of two worlds, a blend of 100% Arabica coffee beans sourced from the high altitude plantations of Colombia and a Swedish eye for quality and craftsmanship in its roasting. This meeting is visually articulated through type contrast, colour and pattern across Víspera’s packaging, developed by Stockholm Design Lab.

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Earls.67 by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gift card with gold block foil print finish by Glasfurd & Walker for US and Canadian restaurant chain prototype Earls.67

Earls is a family-owned premium but casual restaurant chain with 66 locations throughout Canada and the United States and a thirty year history. The hospitality sector has seen a lot of change in this time. It continues to be highly competitive and often demands innovation and adaptability to remain relevant. With this in mind, Earls commissioned Canadian graphic design studio Glasfurd & Walker and interior design studio Ste Marie to reimagine the Earls brand as a one-off canteen and bar. Earls.67 is the result of this collaboration.

Earls.67 is a prototype, located at Bankers Hall in downtown Calgary, developed to test collaborations and new ideas. It is inspired by Earls 30 year history of burgers and bustling bars, food with an international twist, experimentation, energy and a focus on customer service. This is reflected in its menu, interior design and throughout a brand identity design that draws on Earls’ heritage and, in the words of Glasfurd & Walker, refocuses this through a contemporary lens. Brand identity runs across a variety of assets, these include, but are not limited to, logo and logotype, menus, interior graphics, business cards, wallpaper, gift cards, growlers and napkins.

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