Sydney Design Festival by Re
Posted: April 5, 2018 Filed under: Art and Design, Logo Reviews | Tags: Animated Logos, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Brochure Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Re:, Festival and Event Brand Identities, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Poster Design, Responsive Websites, Sans-serif Typography, Supergraphics, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Tote Bag Design, Type Play, Typography, Website Design, Wordmark Design Comments Off on Sydney Design Festival by ReOpinion by Richard Baird
Sydney Design Festival has been running for 20 years, making it one of the oldest design festivals in the world. It provides its visitors with an opportunity to understand design practice in all its forms, to bring to light problem, process and response, and to foster a closer connection with the designers and businesses helping to shape our collective futures. With a change in dates, moving the festival from September to March, placing amongst a busy cultural calendar, the festival worked with Re to develop a graphic identity that would allow it to stand out and announce its new Autumn arrival across a variety of digital and printed communications. These included a responsive website, event programs, flags, posters, flyers, invitations and environmental graphics.
Mitsulift Elevators by Base Design
Posted: April 3, 2018 Filed under: Architecture and The Built Environment, Fonts in Use, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, Supergraphics, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Mitsulift Elevators by Base DesignOpinion by Richard Baird
As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service. Its graphic identity, however, failed to communicate this. Base Design worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections. This links a variety of printed and digital assets. These included brochures, stationery, business cards and supergraphics, as well as website and mobile app.
Daechung Park Cafe by Studio fnt
Posted: March 29, 2018 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Cafe Logos, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Studio fnt, Graphic Design, Graphic Design Blog, Korean Design, Logo Design & Branding Blog, Logos, Restaurant & Cafe Menu Designs, Sans-serif Typography, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography Comments Off on Daechung Park Cafe by Studio fntOpinion by Richard Baird
Daechung Park / 대충유원지 is a cafe located in the South Korean capital of Seoul. It features a distinctive interior of wood and stepped brick walls developed by FHHH Friends, furniture and objects by studio COM and a graphic identity designed Studio fnt. Graphic identity is expressed through menus, coasters, packaging and framed calligraphic posters, but also through small details within the interior and in the shaping of furniture.
Although Daechung translates as half-heartedness and has a kitschy Korean association the design of the cafe is not. It is a space with a clear purpose and mood, a place to unwind, to kick back and relax.
Each element; interior, furniture, objects, graphic identity and calligraphy establish a multi-disciplinary continuity and a shared form language. This draws its inspiration from architectural and digital landscapes but also from the other translation of Daechung, a word used in old Asia to describe tigers.
The literal translation of Daechung is (Dae, 大) big (Chung, 蟲) bug, a homonym made up of Chinese characters and an affectionate term for the tiger, an animal of cultural significance in Korea. These often appear as friendly characters in fables and folk paintings, and more recently as Olympic mascots. Here, the tiger reference appears as a character on coasters and posters, as stripes and patterns woven into the interior, or bringing a modernity to the traditional craft of calligraphy.
