Selected by Richard Baird.
A continually updated gallery of graphic identity design work, reviewed and published on BP&O, that feature an insert component. Where inserts have traditionally sat loosely within newspapers and magazines, quite separate from content and often adverts, the examples here are bound in and characterised by a proportional difference, either smaller than the cover, punctuating content in size, colour and content, or oversized, protruding from cover, teasing content. Their intentions vary, some simply divide content and signal change, others augment image with technical insight, or build layers, juxtaposing image to emphasis or bring new meaning.
This post features work by Kurppa Hosk, Multiadaptor and Richards Partners, and covers a variety of projects, from architecture and property development to university prospectus’ and exhibitions. Highlights include AKU’s use of fluorescent colour reflected onto oversized inserts, the oversized portfolio-like cover of Studio Hi Ho’s brochure for Whitlam Place, and the layering and contrast employed by Spy for their work with London School of Hygiene & Tropical Medicine.
Opinion by Richard Baird.
The Architecture Division of the California College of the Arts (CCA) is an internationally recognised leader in architecture and interior design education. Its programs, which focus on digital technologies and material systems, design research and urban agency, were developed to prepare students for creative practice where material innovation and formal experimentation meet social engagement and cultural collaboration. CCA Architecture strives to develop the next generation of architects and designers, those who will go on to shape the future of the built environment.
American studio Manual worked with the college to develop a unifying graphic identity for the division, to differentiate it within an art college with a diverse curriculum, and strengthen its wide-ranging communication materials, those that are aimed at prospective international students, faculty members and visiting lecturers. Using a simple /\ motif and employing a variety in its implementation Manual find an interesting balance between the structural, the material and the digital across brochures, posters and wayfinding.
Opinion by Richard Baird.
With the intention of being the most creative organisation in the world the BBC has developed its own in-house agency, BBC Creative, to develop cross-platform marketing materials such as trails and idents to engage with a global audience and bring to their attention the vast range of BBC programmes and services available. To express this unified vision and creative potential, BBC Creative worked with London based studio Spin to develop their graphic identity. Drawing on the iconic three blocks associated with the BBC, Spin introduce a fourth, a creative box and abstract C as a way to form a critical and essential relationship between the BBC and creative thinking in a concise and dynamic manner. This is deployed as small details across mugs and tote bags all the way up to supergraphics.