Posted: February 22, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Back of Pack Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Colour in Use: Blue, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Designed in Helsinki, Finnish Design, Fonts in Use: Eksell Display, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Patterns, Retail Logos, Stationery Design, Typography, Uncoated Papers & Cards, Wordmark Design
Opinion by Richard Baird.
Suomen Jäätelö is a super-premium ice cream brand currently available in five flavours and a sorbet. These include Milk, Pistachio, Vanilla and Chocolate made from Finncattle milk, a Rhubarb sorbet and Spruce created in collaboration with iconic furniture maker Artek. Although ice cream is internationally ubiquitous, Suomen Jäätelö is described as having a distinctively Finnish character. This is expressed throughout its packaging design, developed by Helsinki-based Werklig, in its balance of unique structure, use of space and pattern, modern logo and type contrast, in conjunction with a still life approach to art direction.
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