BPO


Researchers In Schools by Paul Belford Ltd., United Kingdom

Opinion by Richard Baird.

Monogram for Researchers In Schools by graphic design studio Paul Belford Ltd., UK

Researchers In Schools recruits and trains post-doctoral science researchers in the United Kingdom to become teachers with the intention of increasing subject expertise, promoting fields of research and improving university access. Researchers In Schools recently worked with London based graphic design studio Paul Belford Ltd. to develop a new brand identity system and visual language. This went on to include logo design and brand guidelines, business cards, illustration and tote bags.

Continue reading this article


Goldsmiths, University of London by Spy, United Kingdom

Opinion by Richard Baird.

Branding for Goldsmiths, University of London by UK based graphic design studio Spy

Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.

Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.

Continue reading this article


Edvard Munch High School by Snøhetta, Norway

Opinion by Richard Baird.

Branding for Edvard Munch High School by Oslo based graphic design studio Snøhetta

Edvard Munch High School provides students with a broad programme of study, with a particular focus on creative classes such as music, dance, product design and textiles, in conjunction with core academic subjects. Classes are given in a newly refurbished, early 20th century building, and the former home of the Oslo National Academy of the Arts.

To coincide with the refurbishment, the school also launched a new brand identity system, created by Norwegian graphic design studio Snøhetta, and based around theme of duality and the concept perspectives, a reflection of the school’s academic and creative programme, versatility and knowledge. This extended to poster, business card, brochure, tote bag and signage, some of which feature a folded, three-dimensional, interactive component.

Continue reading this article