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Sant Jordi Festival 2017 by Requena & Capdevila, Spain

Opinion by Richard Baird.

Visual identity and flyers designed by Requena featuring illustration by Olga Capdevila for Sant Jordi Festival 2017

Sant Jordi Festival is an annual celebration that combines culture and romance, and takes place in the city of Barcelona on April 23rd. The festival honours Sant Jordi, the patron saint of lovers in Catalonia, is rooted in the legend of Sant Jordi and the dragon, and in the tradition of visiting the Chapel of Sant Jordi at Government Palace where a rose fair used to take place. In celebration, couples, friends and family exchange gifts of books and roses, bought at flower and book stalls set up along the streets of the city.

The historical legacy and legend of Sant Jordi, as well as the traditions that sprung up around these, are brought to life by Spanish design studio Requena, with the help of Olga Capdevila, in a series of illustrations. These capture the roses and books, history and celebratory air of the event, and are used as a strong focal point throughout the festival’s visual identity. This links large format posters and banners, flyers, flags and bookmarks.

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BIFAN 2016 by Studio fnt, South Korea

Opinion by Richard Baird.

Brand identity, illustration and brochure by Studio fnt for 20th Bucheon International Fantastic Film Festival, South Korea

Bucheon International Fantastic Film Festival (BIFAN) is an eleven day event that takes place each year in a number of locations throughout the South Korean city of Bucheon, a satellite city of Seoul. It celebrates world cinema; specifically those dealing with the themes of love, fantasy and adventure, plays host to international, Asian and national premieres, and includes, alongside the 320 films from 49 countries, a variety of performances, concerts and art and design exhibitions that draw their inspiration from the films being screened.

BIFAN 2016 is the largest festival to date, and features a revised brand identity, designed by Studio fnt. This reaches across a plethora of printed materials that include, by are not limited to, posters, banners, merchandise, tickets, signage and a catalogue to promote its 20th anniversary.

These are linked a by a new logo, the “Cell Of Fantasy”, that hints at the expansion of BIFAN’s fantastic imagination, and implies a close connection with opposing visual cues, such as yin and yang, in order to stimulate the eyes and the creativeness of the audience. This is paired with a graphic system of shapes and illustration that intend to express the energy, adventure and imagination of an event unlike any other.

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2016 Brand Nieuwe Conference, Amsterdam

Opinion by Richard Baird.

Branding for 2016's Brand Nieuwe Conference, Amsterdam

Brand New, a division of UnderConsideration, is one of the first and foremost design blogs to offer opinion on corporate and brand identity work. It has amassed a huge following, often quoted by international press, and provokes frequent and heated debated. Complimenting the site is an annual conference that draws speakers and designers from across the globe

Rather than just the one conference, this year will see a European two-day event take place, prior to Brand New Nashville, between the 20th and 21st of June in the city of Amsterdam, and fittingly renamed Brand Nieuwe Conference. Total Design legend Ben Bos, as well as representatives of studios that have featured on BP&O will be speaking at the event. These include Brian Collins of Collins, Marko Salonen of Bond and Pablo Juncadella of Mucho.

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