BPO


A. Andreassen by Bond, United Kingdom

Opinion by Richard Baird.

Brand identity and package design by the London office of Bond for new Scandinavian lifestyle brand A. Andreassen

A. Andreassen is a new Scandinavian lifestyle brand that brings the high quality and longevity expected of handmade shoes and the values and ideals associated with Scandinavian design to slippers. These are characterised by their simplicity, practicality and elegance, and their balance of traditional craft and contemporary design.

A. Andreassen recently worked with the London office of graphic design studio Bond to develop a brand identity and packaging treatment rooted in its Nordic approach and Scandinavian heritage, and would communicate quality and a natural sensibility. The project also included triplex business cards, tissue paper, boxes, brochure and web design.

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Helsinki Philharmonic Orchestra by Bond, Finland

Opinion by Richard Baird.

Branding for Helsinki Philharmonic Orchestra by Bond, Finland

Helsinki Philharmonic Orchestra is a 102 strong ensemble, currently led by chief conductor John Storgårds, with its primary venue being the Helsinki Music Centre. It has a significant history, beginning as the Helsinki Orchestral Society in 1882 and acquiring its current name following a merger with the Helsinki Symphony Orchestra in 1914. In 2016 the orchestra will have its first female chief conductor following the appointment of Susanna Mälkki.

With a desire to strengthen its image and consolidate its overall brand experience, the orchestra worked with Finnish graphic design studio Bond, who in turn collaborated with photographer Marko Rantanen, to create a new visual identity that would communicate the energy and power of its 102 musicians, and that would extended across programmes, stationery, business cards, campaigns and signage.

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Flow Festival 2015 by Bond, Finland

Opinion by Richard Baird.

Branding, custom typography and lanyards for Helsinki's Flow Festival by graphic design studio Bond

Flow is an annual three day music and arts festival that this year took place across the weekend of the 14th of August in Helsinki, and played host to a variety of artists including Florence and the Machine, Major Lazer, Nina Kraviz and Willey. Finnish graphic design studio Bond worked with the festival to create a visual identity treatment for its 2015 event based around the idea of festival visitors as an urban tribe. This was visualised as new-tribal imagery, a mix of handmade illustration and custom typography, bound by what Bond describe as a quirky yet charming quality, and a colour palette of black and fluorescent inks. This builds on the concept and some of the assets created by Tsto for Flow Festivals between 2011 and 2014.

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Moomin & Moomin Shop by Bond, Finland

Opinion by Richard Baird.

Packaging for Moomin Shop by graphic design studio Bond, Finland

The Moomins are characters from a book, picture book and comic book series created by Swedish-speaking Finnish illustrator and writer Tove Jansson. These were published in Sweden and Finland between 1945 and 1993. Alongside the comic strip, the characters have also featured in their own television series and film, and populate the theme park, Moomin World, on the Finnish island of Kailo. Today, the Moomins are an established brand with an international reach and an increasing license-based product portfolio that exists across a variety of categories.

Finnish graphic design studio Bond, who are fans of the Moomins, were hired t0 develop packaging for Moomin Shops across Finland, and establish brand guidelines for licensees and licensed products within the international fast moving consumer goods market.

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