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Collect by Spin, United Kingdom

Opinion by Richard Baird.

Brand identity and flyer for contemporary international art fair Collect, designed by Spin, London, UK

Collect is an international art fair that this year took place between the 2–6 of February at London’s Saatchi Gallery. Presented by the Crafts Council, Collect gave visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.

Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include a variety of print communications including leaflets and catalogue, art direction, animation, advertising, signage and environmental graphics.

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Chez Olivier by Swear Words, Australia

Opinion by Richard Baird.

Logo, menus and business cards designed by Swear Words for Melbourne-based French bistro Chez Olivier.

Chez Olivier is an authentic French bistro located in the centre of Greville St village, Melbourne, that intends to share its passion for French food, wine and culture with the community. It features an intimate European-style interior design of stained woods, classic furniture, photography and period advertising. It also has a unique bar of padlocks, inspired by Pont des Arts, engraved with messages of love from couples who visit the bistro, and a distinctive brand identity by Swear Words Through colour, type and image this works together a bunch of European references, expresses something of a playful and personable character and draws on the bistro’s padlock feature and its romantic associations. The projected included logo, menus, vouchers and business cards.

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Culprit by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity, drink and food menus by Studio South for Auckland bar and restaurant Culprit

Culprit is a bar and restaurant located on Auckland’s Wyndham Street. It has a menu made from ingredients supplied by local New Zealand producers, growers and farmers, and is inspired founder’s Kyle Street & Jordan MacDonald’s travels across the United States and Europe.

Culprit has a modern interior design in a converted loft space created by Kirsty Mitchell. This is characterised by large exposed beams and brick walls, solid wood tables and strip lights suspended from the ceiling and mounted, at irregular angles, on walls.

Culprit’s brand identity, created by Studio South, is described as being dark and moody. This intended to visually articulate something of the restaurant’s menu and service, which sees diners presented with trays and trolleys, and as a way to compliment Kirsty Mitchell’s interior design. This links menus, tap heads, posters, signage and website.

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