BPO


Embla by A Friend Of Mine, Australia

Opinion by Richard Baird.

Wordmark, custom typeface, menus and business cards by A Friend Of Mine for Melbourne restaurant and wine bar Embla

Embla is a new wine bar and restaurant located in Melbourne’s inner city, created by Christian McCabe, the man behind The Town Mouse. It has an interior of wood surfaces, exposed floor beams and brick walls, warm low hanging lighting and a large frameless glass front. Embla’s brand identity, designed by local graphic design studio A Friend Of Mine and based around a custom typeface, draws its inspiration from the hand painted vintage signage that proliferates the neighbourhood, and is visualised as a custom typeface. Alongside torn paper, fabric texture and stained timber, this links menus, business cards and website.

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Faymus by Studio Brave, Australia

Opinion by Richard Baird.

Branding and animated logotype for Faymus by Studio Brave, Australia

Faymus is a Melbourne based property developer committed to building intelligent and sustainable spaces and ecosystems for tomorrow’s living in a way that is sensitive to the heritage and diversity of local communities. Property developed by Faymus is rooted in a philosophy that anticipates rather than follows change, interlinks tradition and innovation, and, working collaboratively with affiliated professionals, covers planning, build and interior design.

This philosophy and the extent of Faymus’ projects is communicated across their new brand identity, created by Australian graphic design Studio Brave, through a contrast of type, colour and image, and extending across duplex business cards and website. This was developed by Studio Brave alongside campaign work for other Faymus projects, one of which was The Hugo, also featured on BP&O.

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