Posted: September 12, 2018 Filed under: Fashion, Graphic Design Reviews, Packaging Reviews | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Folch, Designed in Barcelona, Fonts in Use: Maax, Form Language, Material Thinking, Minimal Design, Minimal Package Design, Modern Luxury, Paper Craft, Sans-serif Logotypes, Spanish Design, Structural Package Design, The Very Best Packaging of 2018, Uncoated Papers & Cards, Visual Identity Design Blog
Opinion by Richard Baird.
Honom is a new “male-oriented” range from Barcelona-based DOIY, a product design company creating objects that move between the practical, the ornamental and the more whimsical. Honom veers heavily towards the former with objects that include a wallet, multitool, bottle opener, keyring and bike bell. In their design, materials and build these find a balance between everyday utility and premium positioning. This is expressed by the packaging of the objects, created by Spanish design studio Folch, through a confluence of material and form language, type and technical drawings.
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