Opinion by Richard Baird
Hüngry Beast is a cafe and juice bar located in Mexico City’s Roma Norte neighbourhood, a place of recent cultural and gastronomic development. It is a modern and casual experience with a focus on simple, high quality cold-pressed and gluten free products creatively prepared from healthy organic ingredients which is expressed by the cafe’s interior design and graphic identity, designed by Savvy. This brings together a urban interior of rectilinear wood panelling, glass blocks and concrete grey walls with splashes of colour and organic shape, inspired by the work of John Baldessari, an artist who was born 15 minutes from the Mexican border. These are used across, and are cut into, the white surfaces of bottle labels, and intersect food photography online alongside a variety of inspirational quotes from scientists, artists, sportspeople and inventors.
Opinion by Richard Baird.
Designers’ Friend is a UK web development company working with designers and design studios to deliver fast sites that look exactly as they were designed. The company commissioned London-based graphic design studio, past client and collaborator Paul Belford Ltd., to deliver a brand identity concept that would work in print and online.
The studio’s concept is described as a dramatisation of the line ‘we write code’ and visualised, rather literally, by a keyboard. This then forms the basis of a minimal graphic expression in print across business cards and headed paper, and as part of a search rather than menu-based functionality online.