Hidraulik by Hey, Spain

Opinion by Richard Baird.

Hidraulik x Hey, a new range of 100% PVC floor and table mats inspired by 20th century modernism

Hidraulik is a Barcelona-based business producing floor mats, table mats and runners for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century. At that time they would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior self-expression. Hidraulik brings these right up to date, applying a similar aesthetic quality to a thin, flexible and moveable PVC surface.

The first range was made up of Art Nouveau-inspired prints designed in house, and was followed up by modernist-inspired prints created by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity and packaging.

This week sees the launch of Hidrualik’s latest range, created by Barcelona-based graphic design studio Hey. These build on the retrospective references of Huaman’s designs but with some of the idiosyncrasies of Hey’s own work, often convivial in colour, form and composition. Hydraulic describe this new range as diverging from but still honouring something of the modernist traditions that inspires the brand.

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Faculty Brewing Co. by Post Projects, Canada

Opinion by Richard Baird.

Logotype and screen printed growlers by Canadian graphic design studio Post Projects for Faculty Brewing Co.

Faculty Brewing Co. strives to create an open and collaborative environment where visitors, of all levels of expertise, can learn about how craft beer is made with the intention helping them to navigating Vancouver’s thriving craft scene. The brewery boasts a 7 barrel, 1450 square-foot brewery with 6 fermentors, 6 bright beer tanks and 28-seat tasting room with an industrial and utilitarian interior design. It also features a brand identity created by local design studio Post Projects which reaches across packaging and signage.

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Sommos by Mucho

Opinion by Richard Baird.

Logo, stationery, print and packaging by Mucho for Dutch online wine subscription service Sommos

Summos is an online platform that gathers together and shares the knowledge of the six best sommeliers of the Netherlands and offers a seasonal subscription service that sends out a selection of some of the country’s best wines once every two months. Sommos worked with graphic design studio Mucho to develop name, brand identity and packaging.

Based around the concept of group and innovation, and clearly informed by the curated nature of Sommos’ content, service and sommeliers, Mucho delivered a name and logotype with a simple corkscrew at its centre, a light and contemporary colour palette and the crafted and personable qualities of brush stroke patterns. This links subscription boxes, business cards, stationery, tags and tissue paper. This project was completed in 2015 but was documented and uploaded to Mucho’s site recently.

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