Willow Tree by Bunch

Willow Tree, one of London’s leading business consultancies, worked with graphic design studio Bunch to develop a new but traditional-looking visual identity with an attention to detail. Based around a WT monogram, created by typographer Spencer Charles, utilised as a mix of embosses, carved in seals and simulated watermark, and using purple cloth, black leather, cream paper and handmade coffee pottery, Bunch’s solution embraces a...

Síol Studio designed by Mucho

San Francisco-based architecture studio Síol recently commissioned multidisciplinary design agency Mucho to develop a new visual identity solution that would embody “their philosophy of conceptual, clean architecture for both interior and exterior design.” Based around a customised sans-serif logotype executed as a blind deboss, the identity conveys the familiar architectural themes of light and shadow formed within three-dimensional space and a practical, corporate efficiency....

We Make Stuff Happen by Maddison Graphic

We Make Stuff Happen is a London and Brighton-based creative marketing and production company that specialises in exhibitions and events with past campaigns that have included covering an entire building in clothes, placing a car in a block of ice and putting an open air cinema on top of a skyscraper. Their visual identity, created by Maddison Graphic, features a stacked uppercase...

Tabarka Studio by Anagrama

Tabarka Studio specialises in ‘detail-oriented’ and handcrafted tiles made from terracotta, a ‘clay-based ceramic earthenware that becomes porous when fired creating a worn-out, antique finish’. Anagrama, the design agency responsible for the studio’s visual identity and collateral, describe their approach as embracing an ‘archaic timelessness’ that reflects the products through the use of a blue and white scale pattern, tiled icon...

Popchips by Marx

Popchips is a four flavour range of potato chips from Ping which have been popped—much like popcorn—rather than backed or fried to create a healthier snack. New Zealand-based Marx Design were responsible for developing a new mascot for Ping that could work across multiple products in the snack food category and a packaging solution for the Popchips brand that would “avoid the clichés...

Mark Cappellino by Perky Bros

Mark Cappellino is described by Perky Bros, the Tennessee-based studio behind his new logo and stationery, as a leadership consultant who travels the worldwide helping individuals and teams better communicate through stronger relationships. Their design solution, “based on the behavioural beliefs that shape his practice”, “plays on the typographic device called the em dash, meaning an interruption of thought” and...

Curious Space by Mash Creative & May Ninth

Curious Space is a London-based scenographers—a specialist scene setter—that creates “unique and inspiring spaces for museums, galleries and more”. Their visual identity, developed by Mash Creative and May Ninth, ‘splits apart to create a physical space that intrigues whilst the type can sit either horizontally or vertically in numerous layouts within the dotted grid”, establishing a flexible and unusual yet structured...

Ali Sharaf by Mash Creative

Ali Sharaf is a Bahrain-based commercial photographer who specialises in fashion, beauty and lifestyle images for the advertising and editorial markets. He describes himself as contemporary, upbeat, outspoken and edgy. Inspired by a shared interest in Swiss modernism and adopting a less is more approach, design studio Mash Creative developed a new brand identity for Ali that combines an iconic...

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Sample Brew by Longton

To standout in an increasingly saturated market, boutique brewer Sample commissioned Melbourne-based design agency Longton to brand and package their American-inspired pale ale, slow brewed to the standards of the 1516 German purity law. Longton’s solution reflects this approach, a purity of ingredients and the brewery’s name with a distinctive and reductionist ‘sample pack’ aesthetic that balances a sense of small-scale,...

Treadwell by Perky Bros

Treadwell is a Kansas-based floor installation business that specialise in no-nonsense solutions that last. Perky Bros, the agency behind their name, visual identity and website, describe Treadwell’s philosophy as about ‘standing upright, walking the walk and empowering clients to move forward with confidence, secure in the knowledge that they’ve chosen the right product and the right people for the job’. The...

Tourean by Anagrama

Tourean is a British multinational venture capital firm that manages a variety of lifestyle subsidiaries within the music, design, events, social media and fashion industries. Their new visual identity, developed by design agency Anagrama and drawing inspiration from the Tourean name – a compounding of the words taurean and tour created to convey the values of strength, fortitude, courage and integrity as well as...