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Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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K. Apeland by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by Norwegian graphic design studio Bielke&Yang for engineering consultancy K Apeland

K. Apeland is a Norwegian independent civil engineering consultancy that specialises in construction technologies, and applies its experience to new builds, remodelling projects and renovation. It has a favour for steel-wood and concrete structures, which has won the consultancy a number of awards, and has a broad portfolio that covers public infrastructure, private offices and housing, as well as viewing platforms, roads, bridges and quays.

Alongside a name change, shortened from Dr. techn. Kristoffer Apeland AS, K. Apeland worked with Oslo based graphic design studio Bielke&Yang to create a new visual identity system. This extended to business cards, letterhead, folder, posters, envelope, notepad and grid paper design, with a new website to follow shortly.

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Flight PR by DIA, USA

Opinion by Richard Baird.

Animated logotype by graphic design studio DIA for LA based public relations business Flight

Flight is a Los Angeles based public relations business, founded by Alysha Light, that works with clients at the intersection of the technology, marketing and entertainment industries. New York graphic design studio DIA worked with Alysha to update the Flight visual identity. This extended to custom logotype and logo animation, business card, poster and website design. These are bound by a distinctive colour palette, make good use of gradients, and draw a new idea from inline letterforms.

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