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Altaskifer by Neue, Norway

Opinion by Richard Baird.

Brand identity and business cards for Alta Quartzite mining and sales business Altaskifer designed by Neue, Norway

Alta Quartzite is a natural building material quarried from the mountains of Norway’s Alta region with a unique green/grey colour, fine texture and hard wearing non-slip properties. These make it a good choice for both interior and exterior applications, from roofing, paving and staircases, to roads and walkways. Although it is material with a long history of use it is being utilised in increasingly more innovative ways, and on an international scale.

Working on the mountainside of Peska, Norwegian company Altaskifer mines Alta Quartzite using traditional methods, and is a joint sales and marketing company for the entire slate industry in the Alta region.

Altaskifer worked with Scandinavian graphic design studio Neue to develop a brand identity that would run across a variety of touch points. These are now linked by the concept of “rough beauty” and the history of the material, from the hard manual labour and functional focus of the past, to today’s modern design and crafted contexts. This is visualised through a bright but simple colour palette, typographical contrast and the meeting of organic and geometric form across business cards, tote bags, brochure and soon to launch website.

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Superseeds by B&B Studio, United Kingdom

Opinion by Richard Baird.

New packaging for Punch Food's Superseeds range designed by B&B Studio, United Kingdom

Superseeds is a range of flavoured seeds available in five varieties, all of which are 100% organic, gluten and dairy free. These include Chili Smoke, Maca Caramel and Japanese Tamari. It is the first product from UK health food business Punch Foods, which looks to balance artisanal practice with optimal nutrition and punchy flavour.

Taking their inspirations from the origins of each variety, and the punchy flavour that characterises the Punch Foods brand, London based graphic design studio and packaging specialist B&B Studio worked with the brand to developed a visual identity and packaging treatment for Superseeds. This replaces a tired and low-impact design with one of modernity and distinction—in form, colour and high contrast.

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M+ Screenings by Project Projects, United States

Opinion by Richard Baird.

Branding for Hong Kong festival M+ Screenings by Project Projects, United States

M+ Screenings is an event that showcases a diverse collection of work unified by one theme and single screen. It is an ongoing event that takes place over one weekend three times a year. The first of these, Visible Places, took place in mid-January at the Broadway Cinematheque, which is located within Hong Kong’s West Kowloon Cultural District, the second, Forty Years, in March, with the third to follow later this year.

Project Projects, a New York based graphic design studio that specialises in the art, architecture, education and cultural sectors, worked with M+ Screenings to devise a visual identity for its events that would unite a broad variety of print collateral and digital assets. These included, but not limited to, posters, flyers, program booklets, large-format billboards and online banners.

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