Stockholm based graphic and product design studio Bedow have recently developed a new visual identity and stationery solution for Askeroths Trappor och Räcken, a small Swedish manufacturer of specialist staircases. Based around a simple but identifiable abstraction, the logo-mark captures the elemental, functionality and practicality of staircases and the solid technical abilities of the craftsmen through the combination of a single, consistent line weight, basic geometry and nice balance of positive and negative space. Its hand-stamped and bright red overprint treatment across a typographic choice that features small curves added to square terminals, ample letter-spacing and a low lowercase X height introduces more of a personal, creative and crafted sensibility. The diagonal build and large proportions of the mark alongside the small detail and horizontal layout of the type delivers an interesting and communicative contrast of statement style and fine detail, weighty reliability and a sense of movement.
CAB is a new private gallery and art centre located on Brussels’ Rue Borrens St dedicated to the promotion and diffusion of Belgian and international contemporary art through a mix of exhibitions and residencies. The centre’s visual identity, website, stationery and opening night invitation, based around a simple geometric logo-type and craft green colour palette, was created by graphic design studio Codefrisko.
San Miguel 1516 is a Spanish brand of premium beer that is founded on the principles of the Germanic purity law of 1516 which identifies water, malt, hops and yeast as the only four ingredients to be used in beer production.
More Crits from Richard Baird published on The Dieline