BPO


M+ Screenings by Project Projects, United States

Opinion by Richard Baird.

Branding for Hong Kong festival M+ Screenings by Project Projects, United States

M+ Screenings is an event that showcases a diverse collection of work unified by one theme and single screen. It is an ongoing event that takes place over one weekend three times a year. The first of these, Visible Places, took place in mid-January at the Broadway Cinematheque, which is located within Hong Kong’s West Kowloon Cultural District, the second, Forty Years, in March, with the third to follow later this year.

Project Projects, a New York based graphic design studio that specialises in the art, architecture, education and cultural sectors, worked with M+ Screenings to devise a visual identity for its events that would unite a broad variety of print collateral and digital assets. These included, but not limited to, posters, flyers, program booklets, large-format billboards and online banners.

Continue reading this article


Bregenzer Festspiele by Moodley, Austria

Opinion by Richard Baird.

Branding for Bregenz Festival by graphic design studio Moodley

Bregenzer Festspiele is a performing arts festival and opera venue with a 7,000 seat open-air amphitheatre. The festival is held each year in July and August and features a unique set built on top of a floating stage on Lake Constance in the Austrian city of Bregenz. Notable set designs include a giant book and skeleton for Giuseppe Verdi’s Aida, the twisted metal of West Side Story, and the giant eye of Giacomo Puccini’s Tosca, which was also used as a location for the James Bond film Quantum of Solace.

To capture the unique qualities of Bregenzer Festspiele, the diversity of its performances, and position opera as more accessible, the festival worked with Graz and Vienna based graphic design studio Moodley to develop a new brand identity. This went on to include logo, logotype and collage design, and extended across programmes, playbills, sales packages and outdoor campaigns.

Continue reading this article


Masala Weltbeat Festival by Hardy Seiler, Germany

Opinion by Richard Baird.

Programme designed by Hardy Seiler for German multi-cultural music festival Masala

Masala Weltbeat Festival is a celebration of traditional and contemporary world music, and looks to arouse curiosity and foster interest in the many cultures of the world under the unifying presence of music. Masala takes place in and around the German city of Hannover, hosts over 4,000 musicians from 90 countries and also runs workshops, exhibitions, theatre performances, an outdoor world market and programmes created for children and families. This June, Masala will celebrate its 20th year and reached out to Bureau Hardy Seiler to create a new brand identity concept that had the potential to extend across a variety of printed collateral including mailers, posters, record sleeves, business cards, flyers and programmes.

Continue reading this article