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Buffalo Systems designed by The Consult

Logo designed by The Consult for outdoor clothing brand Buffalo Systems

Buffalo Systems is a outdoor clothing brand established by mountaineer Hamish Hamilton that has, over its 30 year history, developed a reputation for creating ‘exceptionally effective and durable outdoor clothing’. Design agency The Consult was recently involved in fine tuning Buffalo System’s brand positioning, delivering a revised and much improved visual identity (alongside new photography) consistently executed across swing tags, campaign materials, point-of-sale and a new website.

Original Buffalo System Logo

The result replaces the very loose backwards facing buffalo outline of the original identity with a far more proprietary design that neatly delivers the themes of strength, functionality, practicality and technology through a smart combination of symbology, stencil cut detail and geometric construction. The mark’s new position to the left (in conjunction with its stance and arrow-like head) follows a more appropriate forward moving design convention while the tall X-height, heavy characters, rounded terminals and simple ligature of the logo-type remain untouched, a clear display of restraint on the part of The Consult’s designers, conveying reliability, accessibility and detail. It is a simple well thought out revision that communicates far more with the same amount of assets.

Logo designed by The Consult for outdoor clothing brand Buffalo Systems

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Logo and clothing tags designed by The Consult for outdoor clothing brand Buffalo Systems

Logo and print designed by The Consult for outdoor clothing brand Buffalo Systems

Logo and print designed by The Consult for outdoor clothing brand Buffalo Systems

Logo and website designed by The Consult for outdoor clothing brand Buffalo Systems

Logo and website designed by The Consult for outdoor clothing brand Buffalo Systems

Logo and website designed by The Consult for outdoor clothing brand Buffalo Systems

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