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Vitra Packaging 2016 by BVD, Sweden

Opinion by Richard Baird.

Package design for Vitra by Swedish design studio BVD

Vitra is a Swiss furniture manufacturer that holds the European license to many of Herman Miller’s ranges. It has a large and diverse catalogue of contemporary home and office furnishings, furniture for public spaces and timeless classics by notable designers such as Charles & Ray Eames, George Nelson and Verner Panton.

After years of admir­ing Vitra’s range of fur­ni­ture, Scandinavian graphic design studio BVD recently had the oppor­tu­nity to develop a new pack­ag­ing system for the company.

Contemporary home and office furniture from design and manufacturing business Vitra

A mix of uncoated, unbleached card, and the colour and texture provided by illustrative detail, juxtaposes the basic and system wide requirements of functionality and durability alongside the individual, distinctive and crafted qualities of the furniture within. It satisfies the need for clear identification through form, colour and precise type, and adds a pleasing aesthetic flourish, in keeping with Vitra’s personality, to an often overlooked interaction. More from BVD on BP&O.

Design: BVD. Opinion: Richard Baird. Fonts Used: Futura (Customised).

Package design for Vitra by Swedish design studio BVD

Illustration design for Vitra by Swedish design studio BVD

Illustration txture for Vitra by Swedish design studio BVD

Package design for Vitra by Swedish design studio BVD

Typographic system for Vitra by BVD

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Package design for Vitra by Swedish design studio BVD

Package design for Vitra by Swedish design studio BVD

What do you think of BVD’s work for Vitra? Share your thoughts in the comment section below or get the conversation started on Twitter.

Package design for Vitra by Swedish design studio BVD

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