Richard Baird
Printed by Somerset by Leo Burnett
Somerset is described as being Canada’s top printer, known for its precision, attention to detail and ability to pull off complex jobs. Alongside reproduction services, Somerset, a family-run business, also provides extensive print finishing services. Inspired by this, the stacked paper of the press, and with the intention of engaging a new generation of designers, Toronto based studio Leo Burnett developed a new brand identity...
BP&O Collections — Fashion
A collection of brand identities designed for fashion-related businesses reviewed and published on BP&O. Featured studios include Two Times Elliott, Zak Group, and Hey, and cover a variety of fashion-related clients, from trend-watchers and model agencies to fashion labels, shops and tailors, as well as footwear and accessories. The work featured is reductive but not sparse, aesthetically restrained and communicatively precise, often...
Qoñi by Leo Burnett
Qoñi is a small artisan community in the Peruvian city of Puno creating hand knitted socks, scarves, gloves and shawls from alpaca fleece. With a desire to present itself as a modern fashion brand and with the intention of entering the international market, Qoñi worked with Toronto-based graphic design studio Leo Burnett to develop a new visual identity; from naming to wordmark, brand story to lookbook, and...
Culprit by Studio South
Culprit is a bar and restaurant located on Auckland’s Wyndham Street. It has a menu made from ingredients supplied by local New Zealand producers, growers and farmers, and is inspired founder’s Kyle Street & Jordan MacDonald’s travels across the United States and Europe. Culprit has a modern interior design in a converted loft space created by Kirsty Mitchell. This is characterised by large exposed beams and brick...
Penley Estate by Parallax Design
Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has...
Verso Architecture+Interiors by Studio South
Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed...
Víspera Coffee by Stockholm Design Lab
Víspera is premium coffee brand that intends to bring together the best of two worlds, a blend of 100% Arabica coffee beans sourced from the high altitude plantations of Colombia and a Swedish eye for quality and craftsmanship in its roasting. This meeting is visually articulated through type contrast, colour and pattern across Víspera’s packaging, developed by Stockholm Design Lab....
Roster Bar & Restaurant by Bond
Roster is a bar and restaurant on the corner of Pohjoisesplanadi and Unioninkatu in the Tori Quarters of Helsinki. It features an impressive interior made up of custom furniture with a vintage twist, raw and refined materials and hand-picked design objects. Although sophisticated in its design, Roster is a casual rather than formal dinning experience. The eclectic but cohesive style that proliferates interior, its high-quality food...
Erik Penser Bank Cookbook by Bedow
Erik Penser Bank provides its clients with independent financial advice and a high-level of personal service. While large banks do provide similar services, Erik Penser Bank is Sweden’s only dedicated private banking business. Professionalism, experience and an individualised service practice is expressed throughout the bank’s visual identity, created by Swedish studio Bedow, in the personable and less corporate association and aesthetic qualities of a new monogram. This then informs some...
BP&O Collections — Minimalist Packaging Design
A collection of minimal packaging designs reviewed and published on BP&O. Featured studios include Bond, BVD, and Neue, and cover a variety of clients and categories, from confectionery and coffee to soaps and technology. The work featured is reductive but not sparse, aesthetically restrained and communicatively precise. These often rely on simple and singular expressions, few type choices and solid colour. Be sure to click...
BP&O Collections — Minimalist Brand Identity Design
A collection of some of the more reductive brand identity programmes reviewed and published on BP&O. Featured studios include Mucho, Brief, and Neue, and cover a variety of clients, industries, and categories, from fashion and tech start-ups to architectural studios and product design companies. The work featured is reductive but well-intentioned, aesthetically restrained and communicatively precise. These often rely on simple...
BP&O Collections — Creative & Minimal Logo Designs
A collection of minimal but creative logo and logotypes published on BP&O. Between them these play with lettershape, positive and negative space, form language, duality and the compounding of image whilst remaining visually simple. This selection features work by graphic design studios Werklig, Perky Bros and Mucho. Be sure to click through to see how each logo contributes to a broader brand identity...