Richard Baird
Antara 128 by Mucho
GT Alpina is described by type foundry and BP&O regular GrilliType as a workhorse serif that also delights in playing with the very meaning of concept, reaching into the ‘grab bag of typographic history to resurrect shapes some may falsely see as too expressive’. This feels an apt description for Antara 128, and the visual identity created by Mucho that...
BP&O Voices
Rich Baird on Design History:
Mazda by Rei Yoshimura & PAOS, 1975
The story of Rei Yoshimura & PAOS 1975 logo for Mazda....
PURLOM’s ¡A LA MESA! by Onmi Design
I’m reluctant to bring up the pandemic again, four years later. But I can’t help think back to that period when seeing images related to gatherings, which are employed to great effect in Onmi Design’s work for PURLOM, a family business with more than 40 years of experience producing and distributing a wide variety of meats. This kind of imagery...
BP&O Voices
Rich Baird on Design History:
Spar by Raymond Loewy, 1970
The story of Raymond Loewy’s 1970 logo for Spar....
BP&O Voices
Rich Baird on Design History:
Canadian National Railway by Allan Fleming, 1960
The story of Allan Fleming’s 1960 logo for Canadian National Railway....
Black Bee Honey by OMSE
It was yesterday I made a run to the local supermarket to pick up some essentials. I had two choices, turn left to Waitrose or right to Morrisons. Despite being somewhat price conscious, I enjoy looking at the packaging at the higher-priced Waitrose, so went left–let’s say it’s the cost of being a designer. Anyway, honey was on the list....
BP&O Voices
Rich Baird on Design History:
Bata by Design Research Unit, 1969
The story of Design Research Unit’s 1969 logo for Czechoslovakian shoe manufacture and retailer Bata....
BP&O Voices
Rich Baird on Design History:
Bandai by PAOS, 1983
The story of PAOS’ 1983 logo for Japanese toys and games company Bandai....
BP&O Voices
Rich Baird on Design History:
AGIP by Unimark International
The history of Unimark International’s 1971 logo for Italian oil company AGIP....
Loot by Seachange
Where have all the simple playful ideas gone? You know the ones, a bit of wit, spun into a multitude of playful expressions across a number of different touch-points? Design craft has gotten so good over the last few years, but I miss the smile-in-the-mind stuff. Paul Belford’s New Chapter, Seachange’s Think Packaging and Mucho’s Art Walk. They’re not strategic...
BP&O Voices
Rich Baird on Design History:
Olivetti by Walter Ballmer, Hans von Klier, Clino Castelli & Perry King, 1971
The history of Walter Ballmer’s 1971 logo for Olivetti....
Scapegoats by Strategy
‘Landscaping legends’, what a lovely bit of alliteration and a decent bit of positioning by Strategy for Scapegoats, a New Zealand-based landscaping company. From this, a wonderful tapestry of iconography, illustration and words come to life to construct something of a horticultural mise-en-scène of craft and creativity for Scapegoats duo Kylie and Reuben and their team, which plays out across vehicle...