Opinion by Richard Baird.
Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has produced a number of award-winning wines, and is recognised as the region’s leading producer of premium wines.
The winery worked with Parallax Design; a studio that, prior to this project, had spent time looking at the problems faced by wine producers of the Cabernet regions, to develop a new visual identity that would, not only express a change at Penley Estate, but also give Coonawarra Cabernet a more contemporary quality. This runs across new wine labels, website and livery.
Selected by Richard Baird.
2016 has been a great year for new brand identities and packaging. There have been a wealth of studios, well-established and fledgling, producing some fantastic work. New to BP&O this year was UK studio Zak Group, Copenhagen-based Kontrapunkt and New York studio Triboro.
This post, the last of four—also check out Packaging of 2016, Brand Identities of 2016 and Graphic Design of 2016—is made up of studios selected from those that had three or more features on the site over the last year. Small studios were listed alongside those with multiple offices in terms of quality and a commitment to documenting projects.
Four studios stood out for the diversity and extent of their work, and their balance of concept, clear communicative intention and compelling aesthetic. These have made it into BP&O’s Best Of Series, a feature that regular readers will probably now know brings together the most interesting, unexpected or unusual projects published on the site for another opportunity to be seen and shared.
Selected by Richard Baird.
2016’s brand identity highlights included Franklyn’s work for Kimski, which featured some playful and idiosyncratic illustrative detail, Triboro’s colourful imagery for New York restaurant Sauvage, and Sagmeister & Walsh’s brand identity and mural for Otium. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.
This feature brings together the most interesting, unexpected or unusual projects published on the site in 2016 for another opportunity to be seen and shared. These balance a strong concept with a compelling aesthetic and communicative intention that, between them, appropriately plays with photography, colour, texture, layout, form, type, print finish and on one occasion, also extends to interior design.