Art Museum by Underline Studio, Canada

Opinion by Richard Baird.

Branding for Art Museum by Underline Studio

Art Museum unites the Justina M. Barnicke Gallery and the University of Toronto Art Centre as one new institution dedicated to exhibition and education. It is one of the largest gallery spaces for the visual arts in Toronto and is housed within an iconic gothic-style building.

The museum worked with Canadian graphic design studio Underline to develop a new visual identity system that would emphasise its placement within the city, and engage both the university community and the Toronto public. This links, through type, layout and multi-colour, a variety of print communications that included brochures, programs, posters, signage and website.

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The Best of BP&O — February 2016

Curated by Richard Baird.

The Best of BP&O – February 2016

February’s highlights included Karoshi’s custom type, stationery, tags, photography and website for homeware business Thanda, Werklig’s brand identity for Helsinki’s seaside destination Hernesaaren Ranta and ico’s work for London restaurant Shauang Shuang. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together the most interesting, unexpected or unusual projects published on the site each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic that appropriately plays with material colour and texture, form, type, layout and print finish.

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Thanda by Karoshi, United Kingdom

Opinion by Richard Baird.

Brand identity and postcards by UK graphic design studio Karoshi for conscientious interior accessory business Thanda

Thanda is a luxury home accessory business bringing high-end artisanal products crafted by people in South Africa to the UK market. It does this with the intention of helping to support local communities, promoting ecological awareness and proving that sustainability does not have to compromise aesthetic.

Thanda worked with London based graphic design studio Karoshi to articulate and express this positioning and the quality of its products through a new brand identity that would run across stationery, business cards, packaging, tags, promotional materials and website. This included bespoke patterns, custom typography and photography, and detailed product information online.

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