Opinion by Richard Baird.
DOIY is product design company creating playful objects that move between the useful and the more whimsical. These include items such as icepop socks, bicycle pizza slicer and unicorn scent. Much of this is firmly tongue-in-cheek but good quality, retailing in high-end and design-focused stores as well as larger chains.
With the introduction of materials such as ceramics, woods, metal and porcelain across its new ranges, and a desire to reach a wider market whilst retaining its current customers DOIY worked with Barcelona-based studio Folch to mature its brand identity. This included packaging and print communication that share a new and distinctive approach to photography; a collaboration between Folch, paper and set designer Raya Sader Bujana and photographer Leo García Mendez.
Selected by Richard Baird.
October’s highlights included Mucho’s work for Casa Bonay, Park Bench Deli by Foreign Policy, and Tung’s brand identity and packaging for Hatch Cold Brew Coffee. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.
This feature brings together some of the most unusual / distinctive projects published on the site each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and communicative intention that appropriately plays with a mix of form, colour, type and layout, as well as material, texture, image and print finish.