The Best of BP&O — August 2016

Selected by Richard Baird.

The Best of BP&O – August

August’s highlights included UMA’s wordmark, signage and facade for APartMent, Swear Word’s brand identity for restaurant IDES, and Mucho’s work for online platform and wine subscription service Sommos. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together some of the most unexpected and unusual projects published on the site each month for another opportunity to be seen and shared. These typically balance a strong communicative concept with a compelling aesthetic that appropriately plays with a mix of material colour, texture and image, form, type, layout and print finish.

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Mister by Brief, Canada

Opinion by Richard Baird.

Mister crafts all natural, artisanal and seasonal ice cream from its location on Mainland Street, Vancouver, using a liquid nitrogen technique that rapidly freezes products to create less ice crystals and air compared to traditional ice creams. This gives Mister’s ice cream a richer, creamier and denser quality that does not require stabilisers or fillers.

Mister worked with local graphic design studio Brief to develop a visual identity that would run across and unite signage, packaging and business cards. Taking their cues from the modern production technique, and in opposition to a premises with a rough interior of exposed brick and a history dating back to 1912, Brief created a reductive but impactful brand expression based around a pentagon motif and a bright blue ink.

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Sommos by Mucho

Opinion by Richard Baird.

Logo, stationery, print and packaging by Mucho for Dutch online wine subscription service Sommos

Summos is an online platform that gathers together and shares the knowledge of the six best sommeliers of the Netherlands and offers a seasonal subscription service that sends out a selection of some of the country’s best wines once every two months. Sommos worked with graphic design studio Mucho to develop name, brand identity and packaging.

Based around the concept of group and innovation, and clearly informed by the curated nature of Sommos’ content, service and sommeliers, Mucho delivered a name and logotype with a simple corkscrew at its centre, a light and contemporary colour palette and the crafted and personable qualities of brush stroke patterns. This links subscription boxes, business cards, stationery, tags and tissue paper. This project was completed in 2015 but was documented and uploaded to Mucho’s site recently.

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