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Opinion by Richard Baird
Institute is a full service creative studio from New York working with clients to connect with people through creative direction, live experiences, concept development, content creation, production and post-production services. Institute’s work is described as being underpinned by thoughtful and meaningful creativity, and although their clients are often high profile, their presence is intentionally modest. London-based Commission Studio worked with Institute to develop a visual identity that would not overshadow their work and express their taste and attitude. This included stationery set, business cards and website, linked by the concept of magnetic strips, a technology that can open doors.
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