Opinion by Richard Baird
Feroz, located on Barcelona’s Carrer Tuset, is described as being a fashionable destination that transitions from evening restaurant into late-night club. It features a distinctive interior design created by Pablo Peyra Studio. This exists in the grey area between something close to period colonialism, moments of kitsch and modern luxury. It has an undeniable character and specificity, one that is fully committed and is perhaps most successful in its use of foliage, modern upholstered chairs and colour palette of greens and aqua blue. There is here the implication and meeting of an exotic jungle location and civilisation. Design studio Mucho channel this and layer in a mysterious and wild night-time possibility into graphic identity through the juxtaposition of imagery and illustration, contrasting form, colour and overprint. This links stationery, menus and outdoor signage.