Posted: September 20, 2016 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: Bar Logos and Brand Identities, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Coaster Design & Beer Mats, Condensed Logotypes, Condensed Typography, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bond, Designed in Helsinki, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Lettering, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Neon Sign Design, Sans-serif Typography, The Best Brand Identities of 2016, The Best Custom Logotypes, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, Typography, Uncoated Papers & Cards, Wordmark Design
Opinion by Richard Baird.
Moi Helsinki welcomes visitors to the Finnish city of Helsinki, and offers a place to relax after a long journey, with an extensive menu of beers and snacks from its location in the arrivals lobby at Helsinki-Vantaa Airport.
The bar features an interior design of light wood and bright neon signage, alongside dark walls, furniture and tiles. Where there are moments of utility in form and furnishing, brand identity, through lettering and illustration, offers something in the way of the personable with a strong sense of place. This extends across interior graphics, menus, branded beer glasses and coasters, all designed by local studio Bond.
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