Lagotto by Studio Hi Ho

Opinion by Richard Baird

Logotype, visual identity, business cards and packaging by Studio Hi Ho for restaurant and food store Lagotto

Lagotto is a new all-day café, wine bar and food store situated inside Nth Fitzroy, a residential property development project from Milieu located at the heart of Melbourne’s, inner north. Named after the truffle-hunting Italian dog breed, the café offers a relaxed European surrounding in which to enjoy an Italian menu with a “joyful vibrancy that avoids kitschiness or pastiche”. Studio Hi Ho, also responsible for the visual identity of the Nth Fitzroy development, was commissioned to put forward a proposal for Lagotto that would resonate with the distinctive interior design scheme, the local community’s tastes and Mediterranean migrant history. This was achieved through type pairing, materiality and playful illustration by Ted Parker.

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