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The Golden Hour by Triboro

Opinion by Richard Baird

New Graphic Identity and matchboxes for The Golden Hour by Triboro

The Golden Hour is an outdoor seasonal restaurant located in New York’s The High Line Hotel. It is a place to experience the softening of sunlight with unobstructed views of the Chelsea skyline. The restaurant intends to draw to mind the casual elegance of a coastal soirée rather than the rushing of pre-dinner drinks. The restaurant space is described as being a lush outdoor dining room where brass tables meet tropical vegetation and aisles of topiary. Drinks are centred around the escapement of the summer heat which compliments dishes inspired by the flavours of late summer on the North Atlantic, created to be enjoyed outdoors. There is a theatre to the experience in its spatial considerations, performative aspect, in the transitions that happen over time within the restaurant (small plates to large platters), and the evocation of a time and place. This temporal quality also emerges in the design of The Golden Hour’s visual identity, in the intersection of the graphic and the material, in the use of abstract motif, shape and symbology by American design studio Triboro across menus, coasters, notecards, business cards and website.

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Old Elephant House by Studio South

Opinion by Richard Baird

Logo, illustration and menu design by Studio South for brasserie and courtyard bar Old Elephant House at Auckland Zoo

Old Elephant House is a new brasserie and courtyard bar in the former elephant enclosure at Auckland Zoo. It offers an à la carte menu and set three-course meals made up of light and elegant dishes. It is a building that is distinct in its proportions and location, with tall doors and windows from which to hear the distant calling siamang gibbons. Taking cues from the animals of the zoo and their jungle habitats, and with a mind towards a relaxed environment for family and friends, Studio South developed an illustrative collage of exotic motifs, cropped across menus and costers, and transitioning into a space designed by Izzard by way of hand-painted murals.

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Teatulia by Here Design

Opinion by Richard Baird

Graphic identity including logo design, print, packaging and window decals by Here Design for single origin tea brand Teatulia

Teatulia is a Bangladeshi single origin tea brand that recently moved into the UK market, opening a flagship store, tea shop and cocktail bar in London’s Covent Garden. It is a social enterprise creating jobs in a remote region of Bangladesh and has, so far, transformed 3,000 acres of barren land into an organic tea garden. Drawing on Teatulia’s single-source positioning—common for coffee but unusual for the tea market—Here Design developed a graphic identity that, through colour and form, and inspired by the work of renowned Indian filmmaker and graphic designer Satyajit Ray, is infused with Bangladeshi culture. This intersects an elegant interior design of warmth and texture by way of packaging and window decals.

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