Pontus In The Air by Bold, Sweden
Posted: February 6, 2017 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Bold, Designed in Stockholm, Fabric Menu Covers, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Restaurant & Cafe Menu Designs, Sans-serif Typography, Swedish Design, The Best Business Cards of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of BP&O, Typography 2 Comments »Opinion by Richard Baird.
Pontus In The Air is located at Sweden’s Arlanda Airport and was developed with the intention of being Europe’s leading airport restaurant in its blend of high quality, affordable prices and fast service. It features three distinct areas, The Brasserie, a classic bistro with table service inspired by the golden days of aviation, The Market, a self-service canteen with a more utilitarian finish, and Take-off, an area dedicated to take-ways.
Owners Pontus Frithof, a Swedish company founded by renowned chef Pontus Stenshäll, worked with Stockholm-based graphic design studio Bold, following their collaboration on city restaurant Tidningshuset by Pontus, to create a name and visual identity for this latest project. Inspired by chef Pontus Stenshäll’s colourful and charismatic character, the movement and energy of the airport, and with a desire to work together luxury and an element of humour, Bold crafted an identity of typographical play yet simplicity, and convivial illustrative detail. This links business cards, menus, mobile app, interior graphics and website.
On Rye by Pentagram’s Michael Bierut, United States
Posted: January 18, 2017 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Deli Logos and Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Sans-serif Typography, Sign Design, Stickers, The Very Best Brand Identities of 2017, The Very Best of 2017, Typography 9 Comments »Opinion by Richard Baird.
On Rye is a fast-casual sandwich shop, with a space in the US capital of Washington DC, inspired by the Jewish deli. It has a menu of unexpected recipes that dial down the salt and bumps up the veggies, uses natural and wholesome ingredients, and gives traditional dishes a modern twist. On Rye has an interior that brings a contemporary finesse to retrospective detailing and features a brand identity designed by Pentagram partner Michael Bierut and his team. Brand identity functions on a few different levels. It works as an expression of On Rye’s wholesome menu, honours the origins of the Jewish deli in the US and adds to interior using contrast, in the weight and shape of type, the brightness of colour and the playful qualities of photography within a space of material detail and traditional fixtures and fittings. The project included business cards, menus, wall-coverings, signage and website.
Chez Olivier by Swear Words, Australia
Posted: January 13, 2017 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, From Australia, Graphic Design, Graphic Design Blog, Lettering, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Restaurant Logos, Sans-serif Typography, Swear Words, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Typography 3 Comments »Opinion by Richard Baird.
Chez Olivier is an authentic French bistro located in the centre of Greville St village, Melbourne, that intends to share its passion for French food, wine and culture with the community. It features an intimate European-style interior design of stained woods, classic furniture, photography and period advertising. It also has a unique bar of padlocks, inspired by Pont des Arts, engraved with messages of love from couples who visit the bistro, and a distinctive brand identity by Swear Words Through colour, type and image this works together a bunch of European references, expresses something of a playful and personable character and draws on the bistro’s padlock feature and its romantic associations. The projected included logo, menus, vouchers and business cards.
